LOYALTY RESEARCH, THEORY & SURVEYS

Dunnhumby report: The Power of Personalised Loyalty. How the world’s leading retailers are finding ways to grow customer loyalty – even in tougher times

A recent study conducted by dunnhumby has revealed that over half (53%) of prominent retailers have observed an increase in the adoption of loyalty schemes in recent years. In its report titled "The Power of Personalised Loyalty," the data science firm examined the loyalty approaches implemented by 24 major retailers…