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Home » Articles » Private: British Airways unveils a new website and mobile app, new seats and free onboard messaging – just some of the initiatives which are part of its £7bn transformation plan

AIRLINES & ALLIANCES
British Airways unveils a new website and mobile app, new seats and free onboard messaging – just some of the initiatives which are part of its £7bn transformation plan

by GLO
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British Airways has announced an array of new initiatives to transform the airline, unveiling a £7bn transformation plan at its first ‘In the Skies’ showcase event in London. Chairman and CEO Sean Doyle outlined his modernisation plan, committing to delivering a world class customer experience, modernising IT, growing pride among…

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