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Home » Articles » Spirit – JetBlue deal is officially dead: what we can learn from it

Spirit – JetBlue deal is officially dead: what we can learn from it

by GLO
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Key takeaways from the collapse of the Spirit-JetBlue merger include: regulatory hurdles, financial implication, shareholder preferences, regulatory history, future prospects.

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On March 4, both JetBlue and Spirit decided to drop their appeal of the ruling, putting Spirit under pressure to reverse its loss-making trend before depleting its $1.3 billion liquidity by the end of July. Spirit announced the withdrawal of the appeal and acceptance of a $69 million payment from JetBlue, echoing JetBlue’s belief that regulatory approval was unlikely before the termination date of July 24.

In January 2024, a federal district court ruled against JetBlue’s acquisition of Spirit on anticompetitive grounds. From early stage, Spirit’s chairman, Mac Gardner, provided a straightforward evaluation as the airline’s board deliberated on staying with original buyer Frontier rather than accepting a more lucrative offer from JetBlue. Gardner emphasized the unlikelihood of JetBlue’s proposed merger with Spirit gaining regulatory approval, foreseeing a prolonged period of uncertainty for the company. 

JetBlue’s hesitation became apparent in late January, indicating the potential for terminating the agreement, especially considering Spirit’s decreased value since the initial purchase agreement in July 2022. Scott Wagner, an antitrust attorney, suggests that JetBlue may have decided to cut its losses and redirect efforts toward more promising ventures.

Despite receiving $69 million from JetBlue, Spirit’s executives in Miramar, Fla., likely feel disappointed by the deal’s failure, having initially favored Frontier’s offer despite shareholder preference for JetBlue’s higher bid. The concern over regulatory scrutiny, particularly regarding JetBlue’s Northeast Alliance with American Airlines, played a significant role in Spirit’s decision-making process.

Looking forward, both Spirit and JetBlue must chart a path to profitability independently or explore alternative merger or partnership opportunities. With JetBlue reporting a 3.5% pretax operating loss and Spirit sustaining a substantial 19.3% operating loss, the future remains uncertain. 

Key takeaways from the collapse of the Spirit-JetBlue merger include:

  1. Regulatory hurdles: The merger faced significant regulatory challenges, with a federal court ultimately blocking it on anticompetitive grounds. This underscores the importance of regulatory approval in mergers and acquisitions, and the potential impact it can have on deal outcomes.

  2. Financial implications: The collapse of the merger had financial implications for both Spirit and JetBlue. Spirit received a $69 million payment from JetBlue as part of dropping the appeal, but the failure of the deal leaves both companies needing to reassess their strategies for achieving profitability.

  3. Shareholder preferences: Despite Spirit’s attempts to persuade shareholders to accept Frontier’s offer, investor preference for JetBlue’s higher bid ultimately influenced the decision-making process. This highlights the importance of shareholder alignment in corporate decision-making, especially in major strategic moves like mergers and acquisitions.

  4. Regulatory history: The Department of Justice’s previous actions against JetBlue’s Northeast Alliance with American Airlines may have influenced the regulatory scrutiny of the proposed merger with Spirit. Understanding the regulatory landscape and potential implications of past actions is crucial in evaluating merger opportunities.

  5. Future prospects: While the collapse of the merger represents a setback for both companies, it is not the end of their growth ambitions. Both Spirit and JetBlue will need to explore alternative paths to profitability, which may include independent strategies or pursuing other merger or partnership opportunities in the future.

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