The partnership will see fresh and intriguing programmes, aimed at exposing children to air travel’s nuances and endless possibilities of career paths within the airline industry.
(Image Source)
Malaysia AirlinesKidZania Singapore, an award-winning interactive children’s edutainment park that combines inspiration, fun and learning through ultra-realistic role-playing experiences, is proud to announce its strategic partnership with Malaysia Airlines. This three-year-long collaboration represents the first major marketing initiative undertaken by Malaysia Airlines since 2019.
Malaysia Airlines will brand the existing plane within KidZania’s cityscape in Singapore, serving as the official airline partner for the coveted educational entertainment hot-spot. This alliance symbolises a shared vision between two prominent brands in providing enriching life experiences for children and youths in Singapore and beyond.
The partnership will see fresh and intriguing programmes, aimed at exposing children to air travel’s nuances and endless possibilities of career paths within the airline industry. By integrating real-life scenarios and professions within KidZania’s fun-filled environment, Malaysia Airlines seeks to introduce children to various aspects of aviation, such as piloting, cabin crew responsibilities, and ground handling.
Founder and Executive Chairman of Sim Leisure Group, Dato’ Sim Choo Kheng, commented on this partnership, “We are delighted that an esteemed brand like Malaysia Airlines sees the potential in the KidZania project and recognises how it can play a vital role in introducing young minds to career possibilities within the aviation sector. We believe this will inspire them to form ambitions of their own.”
He further added, “This alliance complements our commitment to offering children holistic, engaging and experiential learning sessions. The integration of Malaysia Airlines into our Eduplay city will offer children insights into the aviation world, shaping their understanding of the industry and nurturing their interests.”
Chief Executive Officer of Airlines from Malaysia Aviation Group, the holding company for Malaysia Airlines, Ahmad Luqman Mohd Azmi said: “We are thrilled to be part of the KidZania community, where we can actively contribute to the development of youth and future talents of the aviation industry. By sharing insights and empowering children to pursue their passions, we are committed to challenging stereotypes within the aviation industry and encouraging exploration of diverse job roles, fostering inclusivity and diversity from an early age.
Bringing the essence of Malaysian Hospitality to KidZania, we aim to cultivate an appreciation for both the diverse and shared cultures between our nations among children. We will continue to dedicate our efforts toward curating experiences and offerings that cater to our diverse and global audience. This includes the extension of Malaysia Airlines’ award-winning loyalty programme, Enrich, to children aged 2 – 12 years old via Enrich Junior; enabling them to enjoy a myriad of travel benefits and lifestyle privileges.”
KidZania Singapore is a part of the global edutainment brand, KidZania, that provides a safe, unique, and interactive environment where children can explore a city built for kids. They learn essential life skills through over 100 role-playing activities. KidZania Singapore reinforces the power of dreams, the importance of being responsible and independent, aiming to inspire and educate children through real-life experiences. KidZania Singapore will fully reopen in early Q2 2024.
Malaysia Airlines’ branding at KidZania Singapore signifies a milestone in the company’s commitment to fostering education and career awareness among youths. This alliance enables Malaysia Airlines to reach out to the next generation of aviation enthusiasts in a unique and immersive setting.
Source: Malaysia Airlines
Disclaimer: Press release
© Press Release 2025
Send us your press releases to news@globalloyalty.org
Press releases originate from external third-party providers. This website does not have responsibility or control over its content, which is presented as is, without any alterations. Neither this website nor its affiliates guarantee the accuracy of the views or opinions expressed in the press release.
The press release is intended solely for informational purposes and does not offer tax, legal, or investment advice, nor does it express any opinion regarding the suitability, value, or profitability of specific securities, portfolios, or investment strategies. Neither this website nor its affiliates are liable for any errors or inaccuracies in the content, nor for any actions taken based on it. By using the information provided in this article, you agree to do so at your own risk.
To the maximum extent permitted by applicable law, this website, its parent company, subsidiaries, affiliates, shareholders, directors, officers, employees, agents, advertisers, content providers, and licensors shall not be liable to you for any direct, indirect, consequential, special, incidental, punitive, or exemplary damages, including but not limited to lost profits, savings, and revenues, whether in negligence, tort, contract, or any other theory of liability, even if the possibility of such damages was known or foreseeable.
The images used in press releases and articles provided by 3rd party sources belong to the respective source provider and are used for illustrative purposes in accordance with the original press releases and publications.
Disclaimer: Content
While we strive to maintain accurate and up-to-date content, Global Loyalty Organisation Ltd. makes no representations or warranties of any kind, express or implied, about the correctness accuracy, completeness, adequacy, or reliability of the information or the results derived from its use, not that the content will meet your requirements or expectations. The content is provided “as is” and “as available”. You agree that your use of the content is at your own risk. Global Loyalty Organisation Ltd. disclaims all warranties related to the content, including implied warranties of merchantability, fitness for a particular purpose, non-infringement, and title, and is not liable for a particular purpose, non-infringement, and title, and is not liable for any interruptions. Some jurisdictions do not allow the exclusion of certain warranties, so these jurisdictions may not apply to you. Global Loyalty Organisation Ltd. Reserves the right to modify, interrupt, or discontinue the content without notice and is not liable for doing so.
Global Loyalty Organisation Ltd. shall not be liable for any damages, including special, indirect, consequential, or incidental damages, or damages for lost profits, revenue, or use, arising out of or related to the content, whether in contract, negligence, tort, statute, equity, law, or otherwise, even if advised of such damages. Some jurisdictions do not allow limitations on liability for incidental or consequential damages, so this limitation may not apply to you. These disclaimers and limitations apply to Global Loyalty Organisation Ltd. and its parent, affiliates, related companies, contractors, sponsors, and their respective directors, officers, members, employees, agents, content providers, licensors, and advisors.
The content and its compilation, created by Global Loyalty Organisation Ltd, are the property of Global Loyalty Organisation Ltd. and cannot be reproduced without prior written permission.
