Through a module called Rewardz Hub, customers from over 20 bank and retail loyalty programs managed by Loylty Rewardz can now also earn & redeem reward points seamlessly on their online transactions processed by PayU.
(Image Source)
GLOPayU, one of India’s leading digital financial services providers, has announced its partnership with the country’s largest customer engagement & loyalty solutions provider, Loylty Rewardz. Through a module called Rewardz Hub, customers from over 20 bank and retail loyalty programs managed by Loylty Rewardz can now also earn & redeem reward points seamlessly on their online transactions processed by PayU.
Rewardz Hub is integrated into the PayU online checkout page, so customers can easily access and utilize their reward points and use PayU’s wide range of payment options to cover any balance amount. This offers enhanced convenience, greater affordability, and superior shopping experiences on nearly 35,000 brand websites like Westside, Samsung, EazyDiner, boAT, Havells, Forest Essentials, Cottonworld, Levi’s, Esbeda and more.
With Rewardz Hub, e-commerce brands can reach customers with reward points worth overall INR 20bn accrued through Reward Programs of State Bank of India, IDFC First Bank, Federal Bank, IDBI Bank, Bank of India, YES Bank, Union Bank of India, Canara Bank, Indian Bank, AU Small Finance Bank and more. This redemption integration will help e-commerce brands to foster brand loyalty through increased transaction frequency and value.
Nikhil Mehta, Senior Vice President – Partnerships & Payments Strategy – PayU, said, “Our integration with Loylty Rewardz is set to transform the customer experience for the 2 million+ redemption transactions processed monthly across its extensive network. This will enhance retention rates significantly for partner brands & banks. By combining our wide distribution reach of e-commerce brands & robust payments stack (over 150 payment methods) with Loylty Rewardz’s industry-leading loyalty points infrastructure, we are creating the country’s largest, most seamless, and most rewarding transaction environment for engaged users.”
Amresh Acharya, MD & CEO – Loylty Rewardz, said, “At Loylty Rewardz, we are committed to pushing the boundaries of customer loyalty. Partnering with PayU is a pivotal point in our strategy to drive higher customer engagement by integrating industry-leading payment solutions with loyalty and engagement solutions like ours. We are confident that this partnership will significantly enhance customer satisfaction on online purchases across a large network of brands, creating reciprocal benefits for customers and e-commerce brands.”
About PayU
PayU, one of India’s leading digital financial services providers with Prosus as an investor, operates businesses that are regulated by the Reserve Bank of India and offers advanced solutions to meet the digital payment requirements of the Indian market. PayU India companies aim to create a full-stack digital financial services platform to serve all (tapped and untapped) financial needs of customers through technology solutions.
PayU provide payment gateway solutions to online businesses through its cutting-edge and award-winning technology and has empowered 5 lakhs+ businesses, including India’s leading enterprises, e-commerce giants and SMBs. It enables businesses to collect digital payments across 150+ online payment methods such as Credit Cards, Debit Cards, Net Banking, EMIs, pay-later, QR, UPI, Wallets, and more. It’s a preferred partner in the affordability ecosystem, offering the maximum coverage of issuers and easy-to-implement integrations across card-based EMIs, pay-later options and new-age cardless EMIs. PayU offers e-commerce brands best-in-industry success rates while ensuring a seamless checkout experience.
About Loylty Rewardz
Loylty Rewardz, founded in 2008 is a leading loyalty and customer engagement company.
Loylty designs and manages loyalty and customer engagement programs for 20+ banks and brands and empowers 60+ large retail brands with outcome based end-to-end loyalty solutions to enhance their customer experiences with a gamut of data-driven, MarTech and technology-led products and services.
Loylty Rewardz has collaborated with PayU to offer the redemption module ‘Rewardz Hub’ which will enable customers across its 500mn+ loyalty program accounts to redeem points online across an even larger network of retail partners throughout the country.
Source: PayU
(Image Source)
Disclaimer: Press release
© Press Release 2025
Send us your press releases to news@globalloyalty.org
Press releases originate from external third-party providers. This website does not have responsibility or control over its content, which is presented as is, without any alterations. Neither this website nor its affiliates guarantee the accuracy of the views or opinions expressed in the press release.
The press release is intended solely for informational purposes and does not offer tax, legal, or investment advice, nor does it express any opinion regarding the suitability, value, or profitability of specific securities, portfolios, or investment strategies. Neither this website nor its affiliates are liable for any errors or inaccuracies in the content, nor for any actions taken based on it. By using the information provided in this article, you agree to do so at your own risk.
To the maximum extent permitted by applicable law, this website, its parent company, subsidiaries, affiliates, shareholders, directors, officers, employees, agents, advertisers, content providers, and licensors shall not be liable to you for any direct, indirect, consequential, special, incidental, punitive, or exemplary damages, including but not limited to lost profits, savings, and revenues, whether in negligence, tort, contract, or any other theory of liability, even if the possibility of such damages was known or foreseeable.
The images used in press releases and articles provided by 3rd party sources belong to the respective source provider and are used for illustrative purposes in accordance with the original press releases and publications.
Disclaimer: Content
While we strive to maintain accurate and up-to-date content, Global Loyalty Organisation Ltd. makes no representations or warranties of any kind, express or implied, about the correctness accuracy, completeness, adequacy, or reliability of the information or the results derived from its use, not that the content will meet your requirements or expectations. The content is provided “as is” and “as available”. You agree that your use of the content is at your own risk. Global Loyalty Organisation Ltd. disclaims all warranties related to the content, including implied warranties of merchantability, fitness for a particular purpose, non-infringement, and title, and is not liable for a particular purpose, non-infringement, and title, and is not liable for any interruptions. Some jurisdictions do not allow the exclusion of certain warranties, so these jurisdictions may not apply to you. Global Loyalty Organisation Ltd. Reserves the right to modify, interrupt, or discontinue the content without notice and is not liable for doing so.
Global Loyalty Organisation Ltd. shall not be liable for any damages, including special, indirect, consequential, or incidental damages, or damages for lost profits, revenue, or use, arising out of or related to the content, whether in contract, negligence, tort, statute, equity, law, or otherwise, even if advised of such damages. Some jurisdictions do not allow limitations on liability for incidental or consequential damages, so this limitation may not apply to you. These disclaimers and limitations apply to Global Loyalty Organisation Ltd. and its parent, affiliates, related companies, contractors, sponsors, and their respective directors, officers, members, employees, agents, content providers, licensors, and advisors.
The content and its compilation, created by Global Loyalty Organisation Ltd, are the property of Global Loyalty Organisation Ltd. and cannot be reproduced without prior written permission.
