Location: London, England, United Kingdom. Click inside to apply.
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GLO
CRM Loyalty Manager
London (Hybrid Working)
Permanent
Full Time
Grade 4
The CRM Loyalty Manager role is responsible for developing propositions and programmes which deliver our customer growth plan, including management of the Currys Perks loyalty programme and build of CRM capabilities. The successful candidate will play a key role in delivering market leading loyalty propositions, whilst owning the annual loyalty plan.
Key Responsibilities:
- Develops innovative & market leading loyalty propositions for the UK market, creating a meaningful value exchange for marketing consent and provide our customers real tangible benefits
- Instills a culture of customer centric thinking across the team and cross functionally. Acts as a subject matter expert and consultant to the wider business on CRM and data-driven marketing, embedding best practice across Currys. Helps others to upskill in CRM
- Responsible for the Currys Perks loyalty budget, tracking expenditure against the budget and driving efficiencies to maximise ROIs and customer KPIs. Responsible for budgeting and forecasting Currys Perks activity, managing risks and seizing opportunities
- Evolves the current Currys Perks programme overtime through Strategic Insight to enhance the loyal customer proposition. Develops a test and learn strategy to validate customer appeal and business cases
- Works closely with commercial and customer experience teams to create specific commercial props and customer experience benefits for Customers. Owns the Loyalty innovation roadmap and works closely with retail and online functions to deliver against objectives
Required Skills & Experience:
- Experience within CRM, Rewards & Loyalty, with a proven understanding of methodologies or tools relevant to the industry
- Experience of managing a loyalty/membership programme
- Experience of proposition development
- Be commercially focused & data driven, whilst putting the customer at the heart of every decision
- Drive and passion to make major step changes in the CRM activity and challenge the status quo
- Experience of senior stakeholder management
- Proven agency skills and getting the best results out of the approved budget
- Strong communication and influencing skills essential
- Project / timeline management skills
- Min 4+ years’ experience in CRM including planning of in-life customer loyalty/retention direct marketing programmes
- Marketing or business degree level qualification
We’re one team and we celebrate all of the great things you do. One way we show our gratitude is by giving you access to a range of lifestyle benefits including:
- Private medical insurance
- Competitive pension scheme
- Access to discretionary company bonus scheme
- Life Assurance
- Staff discounts and offers
- Hybrid working
Beyond that, we’ll be with you every step of the way, enabling you to get the most out of your role. We’re building a team that brings technology to people, making their lives better, easier and fuller, and you can be part of it.
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