Location: Greater London, England, United Kingdom. Click inside to apply.
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GLO
About the job
Here at Bally’s CRM is all about understanding our players and communicating with the right people at the right time. We analyze, segment and take the player on a journey tailored to his needs day by day.
We’ve grown over the years, and we now cover CRM from many different angles so that each member of the team can find something for themselves. We have On-site Campaigns for creative souls who like to mix fun with data. Segmentation, player journeys and communications are more of your interest? We do that too! Tech side of things, testing and innovation? We have 2 words for you: CRM Operations.
With aid of various channels such as banners, emails, SMS or pop-ups we keep our players informed, engaged and most of all loyal to our brands. All of that keeping responsible gambling and our company core values in mind.
How we see ourselves? We’re a bunch of KPI driven individuals with years of experience in a very dynamic environment. Ideas, recommendations, or feedback? Yes please, we want to learn from you and share our knowledge back!
So, what will you be doing?
- Developing and owning an integrated long term CRM strategy.
- Leading an established CRM team covering email, push, direct mail and in-app channels.
- Owning and developing processes, roadmaps and new ways of working with teams and key stakeholders.
- Partnering with product and marketing to optimise the customer journey.
- Working closely with our wider teams to drive continuous improvement.
- Developing and leading a high performing team.
And what are we looking for?
- Have experience in CRM and leadership with demonstrated success.
- Possess experience working within a multi-brand and mobile first business.
- Possess experience working in a regulated industry.
- Have a working knowledge of Adobe Campaign or Braze.
- Able to be data-driven with hands on experience analysing KPIs
- Be commercially minded with a strong strategic mindset.
Company Benefits
- Bonus Scheme
- Share Scheme
- Private Pension
- Remote Hybrid Working
- Private Medical&Healthcare
- Life Assurance
- Free Fruit&Coffee
Interview Process
- 1st Stage – Call with Recruiter
- 2nd Stage – Call with Director of Performance Marketing
- 3rd Stage – A Task
- Final Stage – Presenting your task to the Director of Performance Marketing and SVP of Marketing
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