Nearly four million consumers holding credit or debit cards enrolled in the uChoose Rewards program now have the option to utilize their points instead of cash when making purchases at approximately 7,000 bp and Amoco locations across the United States.
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BPNearly four million consumers holding credit or debit cards enrolled in the uChoose Rewards program now have the option to utilize their points instead of cash when making purchases at approximately 7,000 bp and Amoco locations across the United States.
Through the integration of Engage People, a loyalty network facilitating point redemption at checkout, and a collaboration with fuel rewards provider Velocity Logic, Fiserv’s loyalty program users can now apply their card rewards balances towards fuel purchases.
Members of uChoose Rewards will be able to redeem points directly at the pump, enabling savings of up to 50 cents per gallon on their fuel purchase, for a maximum of 20 gallons.
Mukta Tandon, the Vice President of US Mobility Marketing for bp, expressed, “Expanding our rewards redemption options to include uChoose Rewards provides our customers with diverse avenues to save on their fuel expenditures and further incentives to select our bp and Amoco brands.”
When a qualifying cardholder swipes their card at any participating bp or Amoco pump, they will automatically receive an offer to utilize their points, requiring no additional action from financial institutions.
Source: bp
