American launches airline’s first-ever rotating collection of premium onboard amenities, along with new bedding. Throughout the year, new inflight amenities will feature diverse designers and brands, sustainably sourced materials and causes important to American and its customers. AAdvantage® members can continue to earn or use miles for flights with these premium experiences.
(Image Source)
American AirlinesTexas – American Airlines is heating up the inflight experience ahead of the summer travel season with a wave of premium onboard enhancements to make travel even more enjoyable. Customers will fly in style with a new, reimagined amenity kit series and bedding, and savor new dishes throughout their journey. In the future, customers can anticipate an increasingly elevated experience with the arrival of new Flagship Suite® seats.
“We thoughtfully curate each element of the onboard experience so every customer can look forward to the time they spend in flight,” said Kim Cisek, American’s Vice President of Customer Experience. “Part of the magic of travel is connecting our customers to the people and experiences that matter most to them. We’re taking that concept to the skies by introducing a new, dynamic onboard program that’s inspired by feedback from our customers and team members.”
American worked with a mix of boutique and well-known brands to create a program that will evolve throughout the years and feature rotating kit designs and high-quality skincare products in addition to the new bedding program.
A rotation of stylish new amenities and more
The new program will be on board more than 300 international and transcontinental flights beginning Memorial Day weekend in Flagship® First Class, Flagship® Business Class and Premium Economy cabins.
American’s primary amenity kit will be available yearlong for customers flying in premium cabins. The kit will include staple amenities customers have come to expect while in flight, such as a toothbrush, dental kit, eye mask and earplugs, in addition to new and evolving skincare products and offerings. American will cycle new brands and products within the kits for customers in all premium cabins, creating a unique customer experience several times over, based directly on customer feedback.
American collaborated with beauty retailer Thirteen Lune to curate the skincare offerings, which will feature high-quality beauty brands from Thirteen Lune’s tailored collection with wide ranging representation of diverse founders and voices such as Joanna Vargas and Relevant.
Limited-edition kits
In addition to these rotating products within the kits, customers will enjoy limited-edition specialty kits created in collaboration with diverse designers and brands based primarily in the U.S. Through the designs of these specialty kits, American will recognize specific milestones and initiatives that reflect the values and backgrounds of the airline’s customers and team members. These limited-edition kits will debut in the months and years ahead.
In fact, the all-new amenity program will launch with a Thirteen Lune specialty kit to introduce customers to the new kit line and the opportunity to start collecting the limited-edition kits. Customers flying in premium cabins will receive the Thirteen Lune kit for the first few weeks of the kickoff to the new program. Customers can then look forward to receiving the primary amenity kit on board throughout the rest of the summer.
Each specialty kit will be available for a limited time on eligible flights in Flagship® First Class, Flagship® Business Class and Premium Economy. Travelers will be able to learn about each brand and partner featured in the specialty kit by scanning a QR code found within the kit.
(Image Source)
Amenity kit in American Airlines Flagship® Business, Thirteen Lune limited-edition kit
(Image Source)
Amenity kit in American Airlines Premium Economy
Elevated bedding inspired by customer feedback
Customers will travel in elevated comfort with new bedding, pillows and sleepwear that deliver on customer expectations for a restful experience on board. In American’s research with customers, travelers shared that 75% prefer dual-sided pillows, with different materials on each side of the pillow. Based on this feedback, customers traveling across Flagship® First Class or Flagship® Business Class will enjoy a dual-sided pillow with cool touch fabric on one side, and traditional fabric on the other.
Those traveling in Flagship® First Class on international flights will continue to enjoy a set of pajamas, based on feedback that 80% of first class customers value having pajamas onboard. In addition, travelers in Flagship® Business Class on all international flights will now enjoy slippers onboard, instead of only on ultra long-haul flights.
Customers in all cabins, including Premium Economy and Main Cabin, will enjoy enhanced bedding, with cabin-specific options such as lumbar pillows, throw blankets, premium duvets and fleece blankets — all developed from premium brands that are leaders in their space.
American collaborated with the inflight textile company John Horsfall to develop bedding made with recycled materials from their Re-Thread® collection*.
Source: American Airlnes
Disclaimer: Press release
© Press Release 2025
Send us your press releases to news@globalloyalty.org
Press releases originate from external third-party providers. This website does not have responsibility or control over its content, which is presented as is, without any alterations. Neither this website nor its affiliates guarantee the accuracy of the views or opinions expressed in the press release.
The press release is intended solely for informational purposes and does not offer tax, legal, or investment advice, nor does it express any opinion regarding the suitability, value, or profitability of specific securities, portfolios, or investment strategies. Neither this website nor its affiliates are liable for any errors or inaccuracies in the content, nor for any actions taken based on it. By using the information provided in this article, you agree to do so at your own risk.
To the maximum extent permitted by applicable law, this website, its parent company, subsidiaries, affiliates, shareholders, directors, officers, employees, agents, advertisers, content providers, and licensors shall not be liable to you for any direct, indirect, consequential, special, incidental, punitive, or exemplary damages, including but not limited to lost profits, savings, and revenues, whether in negligence, tort, contract, or any other theory of liability, even if the possibility of such damages was known or foreseeable.
The images used in press releases and articles provided by 3rd party sources belong to the respective source provider and are used for illustrative purposes in accordance with the original press releases and publications.
Disclaimer: Content
While we strive to maintain accurate and up-to-date content, Global Loyalty Organisation Ltd. makes no representations or warranties of any kind, express or implied, about the correctness accuracy, completeness, adequacy, or reliability of the information or the results derived from its use, not that the content will meet your requirements or expectations. The content is provided “as is” and “as available”. You agree that your use of the content is at your own risk. Global Loyalty Organisation Ltd. disclaims all warranties related to the content, including implied warranties of merchantability, fitness for a particular purpose, non-infringement, and title, and is not liable for a particular purpose, non-infringement, and title, and is not liable for any interruptions. Some jurisdictions do not allow the exclusion of certain warranties, so these jurisdictions may not apply to you. Global Loyalty Organisation Ltd. Reserves the right to modify, interrupt, or discontinue the content without notice and is not liable for doing so.
Global Loyalty Organisation Ltd. shall not be liable for any damages, including special, indirect, consequential, or incidental damages, or damages for lost profits, revenue, or use, arising out of or related to the content, whether in contract, negligence, tort, statute, equity, law, or otherwise, even if advised of such damages. Some jurisdictions do not allow limitations on liability for incidental or consequential damages, so this limitation may not apply to you. These disclaimers and limitations apply to Global Loyalty Organisation Ltd. and its parent, affiliates, related companies, contractors, sponsors, and their respective directors, officers, members, employees, agents, content providers, licensors, and advisors.
The content and its compilation, created by Global Loyalty Organisation Ltd, are the property of Global Loyalty Organisation Ltd. and cannot be reproduced without prior written permission.
