German bread culture celebrated on board, created by World Baker Axel Schmitt. New Lufthansa Avionic aperitif from the Ziegler distillery. Vegetarian amuse-bouche as a prelude to the service. Heiko Reitz, CCO Lufthansa Airlines: "Another step towards our goal of creating a whole new level of excitement for our guests."
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LufthansaBoard, take off, relax: Lufthansa is constantly developing its product range in all classes in order to provide passengers with a pleasant journey. In Business Class on long-haul flights, new highlights are now being added to the culinary offering. Heiko Reitz, Chief Commercial Officer Lufthansa Airlines, explains: “The entire Lufthansa team is proud to present our new Business Class experience. Our culinary highlights, the celebration of German bread culture and the collaboration with traditional brands such as Ziegler for the new Lufthansa Aperitif Avionic underline the timeless elegance of our brand. The other new products that we will soon be introducing in various travel classes are further steps towards our goal of creating a whole new level of excitement for our guests.”
Bread is one of the Germans’ favorite foods. There are more than 3,000 different types of bread in Germany, and bread culture has been part of the German UNESCO Intangible Cultural Heritage for ten years. Lufthansa guests in Business Class on long-haul flights from Germany can now enjoy special bread developed exclusively for Lufthansa by baker-sommelier and World Baker of the Year 2022 Axel Schmitt. The handmade breads, which are only available on board Lufthansa flights from Germany, are baked fresh daily from natural ingredients, do not contain any additives and are served with handmade butter and high-quality olive oil as an appetizer. In each new quarter, there will be a different type of bread specially created for Lufthansa.
Lufthansa guests can also look forward to further innovations in in-flight service in Business Class on long-haul routes. In future, the new signature drink Avionic, as an alternative to water and sparkling wine, will be served with nuts as a welcome drink on board before take-off. The Avionic Apéritif is a special creation by the Ziegler distillery, developed with Sven Riebel, Frankfurt bar icon and “Host of the Year”. The drink, which is based on peach notes and wild meadow herbs, is mixed on ice with tonic.
For the first time ever, Business Class guests will be served a vegetarian amuse-bouche, from antipasti to sushi, as a prelude to the first service on board. Fresh fruit will also be added to the dessert menu. There is a new, modular snack offer for the small appetite in between, which varies depending on the length of the route and time of day. This includes snacks, fresh fruit and, on longer flights, fresh salty and sweet treats such as tomato and mozzarella skewers or wraps with pastrami. From June, every passenger will be given a small box of Lindt chocolates in an exclusive Lufthansa design as a farewell gift. Lufthansa Business Class guests will thus be offered an all-round appealing service, from the welcome moment to the farewell gesture.
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Source: Lufthansa
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