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Home » Articles » Private: McKinsey report: “experiences” are chosen over “things”

McKinsey report: “experiences” are chosen over “things”

by GLO
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In the modern marketplace, there's a discernible shift as customers increasingly prioritize experiences over tangible possessions. Rather than merely seeking material goods, consumers now crave meaningful interactions and memorable moments. Despite the fact that US consumers' spending on things rose slightly and spending on experiences slumped during the COVID-19 pandemic,…

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