This strategic initiative aims to bridge the gap between loyalty programs and sustainable practices, fostering a new era of environmentally conscious consumer engagement.
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GLOFOR IMMEDIATE RELEASE
London, United Kingdom. 20 May 2024 – The Global Loyalty Organization (GLO), a leading global professional association and platform for loyalty, rewards, and consumer engagement professionals, announces the establishment of its newest vertical – the Loyalty & Sustainability Vertical. This strategic initiative aims to bridge the gap between loyalty programs and sustainable practices, fostering a new era of environmentally conscious consumer engagement.
In recent years, there has been a growing recognition of the interconnectedness between loyalty initiatives and sustainability efforts. Through the Loyalty & Sustainability Vertical, GLO seeks to leverage its extensive expertise and industry influence to promote synergies between loyalty programs and sustainable business practices.
“We are thrilled to launch the Loyalty & Sustainability Vertical as part of our ongoing commitment to drive positive change within the loyalty industry,” said Anastasia Levashova, Co-founder and Executive Director of Global Loyalty Organisation. “By establishing this dedicated vertical, we aim to empower businesses to integrate sustainability into their loyalty strategies, thereby creating value for both consumers and the planet.”
“As the global community and our members’ continue to grapple with pressing environmental challenges, the launch of the Loyalty & Sustainability Vertical represents a significant step towards harnessing the power of loyalty programs for positive change. By aligning loyalty initiatives with sustainable practices, businesses can not only enhance customer loyalty but also contribute to a more sustainable future for generations to come, ” said Dilek Glenister, Co-founder and Executive Director of GLO.
The Loyalty & Sustainability Vertical will focus on several key areas:
- Education and Advocacy: GLO will provide insights into latest launches and best practices in incorporating sustainability into loyalty programs and campaigns, as well as resources and guidance to educate businesses about the benefits of integrating sustainability into their loyalty programs. Through advocacy efforts, GLO will promote the adoption of environmentally friendly practices within the industry.
- Collaboration and Innovation: The vertical will facilitate collaboration amongst industry experts and stakeholders to explore innovative approaches to combining loyalty and sustainability. By fostering partnerships and sharing best practices, GLO aims to drive collective action towards a more sustainable future.
- Measurement and Impact Assessment: GLO will discuss various tools & frameworks to help businesses measure the environmental impact of their loyalty programs. By quantifying the benefits of sustainable initiatives, businesses can make informed decisions and track progress over time.
- Consumer Engagement and Awareness: The Loyalty & Sustainability Vertical will raise consumers’ awareness of the role they can play in driving sustainability through their loyalty choices. By empowering consumers with information and incentives, GLO aims to catalyze the widespread adoption of sustainable behaviours.
For more information about the Global Loyalty Organization and its newest vertical please contact the GLO team at news@globalloyalty.org or visit www.globalloyalty.org.
About Global Loyalty Organization (GLO): The Global Loyalty Organization (GLO) is a global professional association dedicated to advancing loyalty programs and customer-centric initiatives worldwide. GLO serves as a platform for industry collaboration, knowledge sharing, and innovation, bringing together professionals and thought leaders to shape the future of customer loyalty.
Source: GLO
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