Forrester stated that Kobie, "boasts the strongest current offering among the providers evaluated with excellent capabilities spanning CX and org design, offer management, and personalization," and noted that "Kobie's distinct vision centers around a customer/brand value exchange and makes a clear case for loyalty as a priority across business functions.
(Image Source)
GLOKobie, a global leader in loyalty marketing, announced today that it has been named as the only Leader in “The Forrester Wave™️: Loyalty Services, Q2 2024” Report
Kobie is the only loyalty vendor evaluated in both The Forrester Wave™: Loyalty Services, Q2 2024 and The Forrester Wave™: Loyalty Technology Solutions, Q1 2023 to also be named a leader in both reports.
The Forrester report, which was released today, evaluated eight loyalty services providers. The research categorized these companies as Leaders, Strong Performers, Contenders, and Challengers based on their current offering, strategy, and market presence. Kobie was cited as the only Leader in the space and scored the highest possible score in 12 of the evaluation criteria including, Vision, Enterprise Loyalty Design, Data Science, Analytics & Insights, Emotional Loyalty Measurement & Optimization, Customer Data Processing & Management, and more.
Forrester stated that Kobie, “boasts the strongest current offering among the providers evaluated with excellent capabilities spanning CX and org design, offer management, and personalization,” and noted that “Kobie’s distinct vision centers around a customer/brand value exchange and makes a clear case for loyalty as a priority across business functions. Kobie’s robust and readily available network of tech, customer experience (CX), and rewards partners helps its clients meet consumers’ increased expectations for compelling and integrated customer experiences.”
Kobie’s Services offering supports end-to-end loyalty needs, from enterprise loyalty strategic design to experience management, to operational readiness, to measuring loyalty performance, with a focus on alignment of marketing, technology, and finance stakeholders to drive incremental ROI at the enterprise level. One reference customer who was interviewed as part of the Forrester Wave process shared, “I have been blown away by Kobie’s strategic thinking, not just for our loyalty program but for larger loyalty within our ecosystem.”
Kobie’s offerings are built on core differentiated tools: Emotional Loyalty Scoring®, Kobie’s Universal Loyalty Drivers and the Program Health Monitor, all creating unique insights into the consumer, market, and the brand. Kobie uses these tools alongside consumers’ transactional, behavioral, and emotional data, which Kobie refers to as Triple Play Data®, to deliver best-in-class loyalty programs and outcomes.
These services offerings are complemented by Kobie’s technology offerings, which also received recognition as a Leader in “The Forrester Wave™️: Loyalty Technology Solutions, Q1 2023” Report. Kobie’s proprietary technology platform, Kobie Alchemy Loyalty Cloud (KALC), is deliberately designed to provide an end-to-end loyalty solution that leverages Triple Play Data® to drive loyalty-inspiring experiences powered by AI to deliver the next best action/offer with no code required.
“This is a highly coveted achievement, and we are proud to be the only company to be named a Leader in this Wave,” said Marti Beller, President, Kobie. “Our focus is loyalty and over the past 35 years we have served a broad range of industries. This multi-industry experience, coupled with the unmatched loyalty experience of our leadership team, and being voted Top Workplace where the best and brightest in loyalty work, creates significant advantages to the brands that we partner with.” Kobie’s CEO, Bram Hechtkopf added. “With this recognition as a Leader in both the Loyalty Technology Solutions and Services Waves, we believe it is clear that Kobie is the partner of choice for global brands that are looking for both expertise and execution to meet our mission and theirs: Growing Enterprise Value through Loyalty.”
To read the full “Forrester Wave™️: Loyalty Services, Q2 2024” report, visit Kobie’s website.
SOURCE Kobie
(Image Source)
Disclaimer: Press release
© Press Release 2025
Send us your press releases to news@globalloyalty.org
Press releases originate from external third-party providers. This website does not have responsibility or control over its content, which is presented as is, without any alterations. Neither this website nor its affiliates guarantee the accuracy of the views or opinions expressed in the press release.
The press release is intended solely for informational purposes and does not offer tax, legal, or investment advice, nor does it express any opinion regarding the suitability, value, or profitability of specific securities, portfolios, or investment strategies. Neither this website nor its affiliates are liable for any errors or inaccuracies in the content, nor for any actions taken based on it. By using the information provided in this article, you agree to do so at your own risk.
To the maximum extent permitted by applicable law, this website, its parent company, subsidiaries, affiliates, shareholders, directors, officers, employees, agents, advertisers, content providers, and licensors shall not be liable to you for any direct, indirect, consequential, special, incidental, punitive, or exemplary damages, including but not limited to lost profits, savings, and revenues, whether in negligence, tort, contract, or any other theory of liability, even if the possibility of such damages was known or foreseeable.
The images used in press releases and articles provided by 3rd party sources belong to the respective source provider and are used for illustrative purposes in accordance with the original press releases and publications.
Disclaimer: Content
While we strive to maintain accurate and up-to-date content, Global Loyalty Organisation Ltd. makes no representations or warranties of any kind, express or implied, about the correctness accuracy, completeness, adequacy, or reliability of the information or the results derived from its use, not that the content will meet your requirements or expectations. The content is provided “as is” and “as available”. You agree that your use of the content is at your own risk. Global Loyalty Organisation Ltd. disclaims all warranties related to the content, including implied warranties of merchantability, fitness for a particular purpose, non-infringement, and title, and is not liable for a particular purpose, non-infringement, and title, and is not liable for any interruptions. Some jurisdictions do not allow the exclusion of certain warranties, so these jurisdictions may not apply to you. Global Loyalty Organisation Ltd. Reserves the right to modify, interrupt, or discontinue the content without notice and is not liable for doing so.
Global Loyalty Organisation Ltd. shall not be liable for any damages, including special, indirect, consequential, or incidental damages, or damages for lost profits, revenue, or use, arising out of or related to the content, whether in contract, negligence, tort, statute, equity, law, or otherwise, even if advised of such damages. Some jurisdictions do not allow limitations on liability for incidental or consequential damages, so this limitation may not apply to you. These disclaimers and limitations apply to Global Loyalty Organisation Ltd. and its parent, affiliates, related companies, contractors, sponsors, and their respective directors, officers, members, employees, agents, content providers, licensors, and advisors.
The content and its compilation, created by Global Loyalty Organisation Ltd, are the property of Global Loyalty Organisation Ltd. and cannot be reproduced without prior written permission.
