The recently rebranded Saudia Group welcomed six awards including: Best visual identity from the transport and logistics sector - Gold • Best creative strategy (corporate) - Gold • Best use of typography- Silver • Best use of audio branding - Bronze • Best use of copy style or tone of voice - Bronze • Best brand architecture solution - Bronze
(Image Source)
Saudi AirlinesSaudia Group has been recognized at the 11th edition of The Transform Awards Middle East and Africa 2024, sweeping six awards across a number of categories.
At a ceremony held at the Mandarin Oriental Jumeirah in Dubai, The Transform Awards MEA 2024 awarded excellence in rebranding and brand strategy. The awards recognized best practice in corporate, product and global brand development work in the region, with categories that focus on content, execution, evaluation and strategy.
The recently rebranded Saudia Group welcomed six awards including:
- Best visual identity from the transport and logistics sector – Gold
- Best creative strategy (corporate) – Gold
- Best use of typography- Silver
- Best use of audio branding – Bronze
- Best use of copy style or tone of voice – Bronze
- Best brand architecture solution – Bronze
The breadth of wins demonstrates Saudia Group’s commitment to driving change through brand-led transformation. The Group underwent several milestones in rebuilding its brand over the past few years alongside its branding partner ‘Landor’.
Khaled Tash, Chief Marketing Officer at Saudia said: “We are extremely proud of the recognition Saudia has received at The Transform Awards MEA. This demonstrates our unwavering dedication to delivering an exceptional brand that highlights our commitment to innovation and creativity.
“These awards reflect the strict measures that were taken to ensure our brand resonates with Saudia’s values and aligns with its commitment to providing guests with best-in-class services while promoting its position as an industry leader in the aviation field.
“It was very important for us to partner with ‘Landor’ who were able to help us globalize our brand. I want to thank them for crafting the newly refreshed Saudia brand and supporting our team in delivering this across so many impactful experience touchpoints.” He added.
Mariagrazia De Angelis, General Manager in the Middle East and Africa, Landor said: “We are deeply honoured to receive recognition for the work we’ve done with Saudia Group at the 11th Annual Transform MEA Awards and celebrate our commitment in advancing this brand in the region. It’s a fiercely competitive industry and we see this achievement as a stepping stone for our industry. We extend our heartfelt thanks to the entire Saudia Group, for their trust in us and their desire to go beyond.”
Emma Beckmann, Group Chief Growth Officer, Landor said: “These wins are as important for our teams, as they are for Saudia Group. They fuel our passion and determination to deliver brand-led transformation for our clients. This is a textbook example of positioning a brand to drive growth, through the creation of multi-sensorial design systems and experiences that customers and employees – in fact the broader general public – can’t help but love. As these awards show, we are dedicated to pushing the boundaries of creativity and innovation and setting the benchmark for the industry.”
Winning at The Transform Awards MEA demonstrates the dedication of Saudia Group to use its brand as a key driver for business transformation in a competitive sector and become a leading brand that represents the Kingdom in the global aviation industry.
Disclaimer: Press release
© Press Release 2025
Send us your press releases to news@globalloyalty.org
Press releases originate from external third-party providers. This website does not have responsibility or control over its content, which is presented as is, without any alterations. Neither this website nor its affiliates guarantee the accuracy of the views or opinions expressed in the press release.
The press release is intended solely for informational purposes and does not offer tax, legal, or investment advice, nor does it express any opinion regarding the suitability, value, or profitability of specific securities, portfolios, or investment strategies. Neither this website nor its affiliates are liable for any errors or inaccuracies in the content, nor for any actions taken based on it. By using the information provided in this article, you agree to do so at your own risk.
To the maximum extent permitted by applicable law, this website, its parent company, subsidiaries, affiliates, shareholders, directors, officers, employees, agents, advertisers, content providers, and licensors shall not be liable to you for any direct, indirect, consequential, special, incidental, punitive, or exemplary damages, including but not limited to lost profits, savings, and revenues, whether in negligence, tort, contract, or any other theory of liability, even if the possibility of such damages was known or foreseeable.
The images used in press releases and articles provided by 3rd party sources belong to the respective source provider and are used for illustrative purposes in accordance with the original press releases and publications.
Disclaimer: Content
While we strive to maintain accurate and up-to-date content, Global Loyalty Organisation Ltd. makes no representations or warranties of any kind, express or implied, about the correctness accuracy, completeness, adequacy, or reliability of the information or the results derived from its use, not that the content will meet your requirements or expectations. The content is provided “as is” and “as available”. You agree that your use of the content is at your own risk. Global Loyalty Organisation Ltd. disclaims all warranties related to the content, including implied warranties of merchantability, fitness for a particular purpose, non-infringement, and title, and is not liable for a particular purpose, non-infringement, and title, and is not liable for any interruptions. Some jurisdictions do not allow the exclusion of certain warranties, so these jurisdictions may not apply to you. Global Loyalty Organisation Ltd. Reserves the right to modify, interrupt, or discontinue the content without notice and is not liable for doing so.
Global Loyalty Organisation Ltd. shall not be liable for any damages, including special, indirect, consequential, or incidental damages, or damages for lost profits, revenue, or use, arising out of or related to the content, whether in contract, negligence, tort, statute, equity, law, or otherwise, even if advised of such damages. Some jurisdictions do not allow limitations on liability for incidental or consequential damages, so this limitation may not apply to you. These disclaimers and limitations apply to Global Loyalty Organisation Ltd. and its parent, affiliates, related companies, contractors, sponsors, and their respective directors, officers, members, employees, agents, content providers, licensors, and advisors.
The content and its compilation, created by Global Loyalty Organisation Ltd, are the property of Global Loyalty Organisation Ltd. and cannot be reproduced without prior written permission.
