CAREERS & JOBS (LOYALTY & CX)

Senior Director, Membership Strategy & Engagement

New York, New York, United States. Click inside to apply.

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Senior Director, Membership Strategy & Engagement
LOCATION
New York, New York, United States

STATUS
Full-Time

ABOUT THE ROLE  

Peloton is looking for a Senior Director of Membership Strategy & Engagement to drive the strategy and go-to-market plans for Member engagement and churn prevention among both Connected Fitness & App Members. This person will function as a player-coach who can comfortably toggle between the C-suite and be alongside the team executing strategies and tactics. 

YOUR DAILY IMPACT AT PELOTON  

Drive engagement and churn prevention through Member communications, programming and events 
Lead strategy & execution of loyalty program and member tiered pricing
Own Member lifecycle communications from delivery through to onboarding
Drive cross-sell and up-sell campaigns to existing Members 
Execute winback campaigns to increase overall subscription 
Own Member lifecycle strategy and comms for Apparel and Lululemon
Own Community days/dinners to drive WOM flywheel & solicit feedback from top users 
Utilize Member data to understand engagement & churn drivers and put solutions in place to deliver improved metrics 
Manage VIP communications to ensure VIP Members are getting best in class service 
Working with finance to understand drivers of Subscription Gross Margin and opportunities for improvement
Oversee and drive development of team members 

YOU BRING TO PELOTON  

Minimum of 10 years in Marketing, loyalty program experience a plus
Minimum of 7 years experience in management
Must able to understand data and leverage it to design smart consumer facing communications
Deep understanding of product analytics and ability to analyze complex data sets
Knowledge of, and comfort level with, reporting suites such as Looker, Amplitude, Google Analytics, etc.required
Excellent written and verbal communication skills
Ability to craft high quality presentations
Experience with products that have an international footprint a plus
#LI-MS1

#LI-Hybrid

The base salary range represents the low and high end of the anticipated salary range for this position based at our New York City headquarters. The actual base salary offered for this position will depend on numerous factors including individual performance, business objectives, and if the location for the job changes. Our base salary is just one component of Peloton’s competitive total rewards strategy that also includes annual equity awards and an Employee Stock Purchase Plan as well as other region-specific health and welfare benefits.

As an organization, one of our top priorities is to maintain the health and wellbeing for our employees and their family. To achieve this goal, we offer robust and comprehensive benefits including:
– Medical, dental and vision insurance
– Generous paid time off policy
– Short-term and long-term disability
– Access to mental health services
– 401k, tuition reimbursement and student loan paydown plans
– Employee Stock Purchase Plan
– Fertility and adoption support and up to 18 weeks of paid parental leave 
– Child care and family care discounts
– Free access to Peloton Digital App and apparel and product discounts
– Commuter benefits and Citi Bike Discount
– Pet insurance and so much more!
 
Base Salary Range
$248,500—$323,100 USD

ABOUT PELOTON:

Peloton (NASDAQ: PTON), provides Members with expert instruction, and world class content to create impactful and entertaining workout experiences for anyone, anywhere and at any stage in their fitness journey. At home, outdoors, traveling, or at the gym, Peloton brings together immersive classes, cutting-edge technology and hardware, and the Peloton App with multiple tiers to personalize the Peloton experience [with or without equipment]. Founded in 2012 and headquartered in New York City, Peloton has millions of Members across the US, UK, Canada, Germany, Australia, and Austria. For more information, visit www.onepeloton.com.

At Peloton, we motivate the world to live better. “Together We Go Far” means that we are greater than the sum of our parts, stronger collectively when each one of us is at our best. By combining hardware, software, content, retail, apparel, manufacturing, Member support, and so much more, we deliver an exhilarating fitness experience that unlocks our members’ greatness. Join our team to unlock yours.

Peloton is an equal opportunity employer and complies with all applicable federal, state, and local fair employment practices laws. Equal employment opportunity has been, and will continue to be, a fundamental principle at Peloton, where all team members, applicants, and other covered persons are considered on the basis of their personal capabilities and qualifications without discrimination because of race, color, religion, sex, age, national origin, disability, pregnancy, genetic information, military or veteran status, sexual orientation, gender identity or expression, marital and civil partnership/union status, alienage or citizenship status, creed, genetic predisposition or carrier status, unemployment status, familial status, domestic violence, sexual violence or stalking victim status, caregiver status, or any other protected characteristic as established by applicable law. This policy of equal employment opportunity applies to all practices and procedures relating to recruitment and hiring, compensation, benefits, termination, and all other terms and conditions of employment.  If you would like to request any accommodations from application through to interview, please email: applicantaccommodations@onepeloton.com

Please be aware that fictitious job openings, consulting engagements, solicitations, or employment offers may be circulated on the Internet in an attempt to obtain privileged information, or to induce you to pay a fee for services related to recruitment or training. Peloton does NOT charge any application, processing, or training fee at any stage of the recruitment or hiring process. All genuine job openings will be posted here on our careers page and all communications from the Peloton recruiting team and/or hiring managers will be from an @ onepeloton.com  email address. 

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