The "Frozen Rate" has been recognized by the International Loyalty Awards, which honor excellence, innovation, and best practices in the loyalty industry worldwide. Judged by over 25 experts across various markets and industries, the awards celebrate outstanding contributions in loyalty programs.
(Image Source)
Azul AirlinesIn May, TudoAzul, Azul’s loyalty program, reintroduced the “Frozen Rate,” a feature that simplifies airline ticket reservations by allowing customers to book tickets even if they don’t have enough points in their account at the time of booking. This feature guarantees the selected fare for a certain period.
The “Frozen Rate” has been recognized by the International Loyalty Awards, which honor excellence, innovation, and best practices in the loyalty industry worldwide. Judged by over 25 experts across various markets and industries, the awards celebrate outstanding contributions in loyalty programs.
The eleventh edition of the awards took place in London on the 13th, where the “Frozen Rate” was a finalist in three categories: Best Industry Innovation, Best Travel Loyalty Initiative, and Best Short-Term Loyalty Initiative.
“We are greatly honored to have one of our products recognized internationally, especially as a finalist in three different categories. This achievement is significant for our loyalty program, which continually develops products and services that offer real benefits to our customers, setting us apart from other programs in the country. Congratulations to all the crew members involved in the success of the program,” said Cristina Yoshida, director of TudoAzul and Ancillary Revenue.
What is the Frozen Rate?
The Frozen Rate allows customers to book tickets even without the full balance of points in their account, locking in the fare for a period ranging from 48 hours to 11 months. Customers can secure their reservation for up to two days with the 48-hour rate freeze, but must pay within 7 days for domestic flights or 14 days for international trips. For the 11-month freeze, customers have more time to accumulate the necessary points, with the balance needing to be settled by the date specified at the time of purchase.
This service is available only on flights sold and operated by Azul Linhas Aéreas and is subject to fare and seat availability. Full details are available on the TudoAzul website.
Disclaimer: Press release
© Press Release 2025
Send us your press releases to news@globalloyalty.org
Press releases originate from external third-party providers. This website does not have responsibility or control over its content, which is presented as is, without any alterations. Neither this website nor its affiliates guarantee the accuracy of the views or opinions expressed in the press release.
The press release is intended solely for informational purposes and does not offer tax, legal, or investment advice, nor does it express any opinion regarding the suitability, value, or profitability of specific securities, portfolios, or investment strategies. Neither this website nor its affiliates are liable for any errors or inaccuracies in the content, nor for any actions taken based on it. By using the information provided in this article, you agree to do so at your own risk.
To the maximum extent permitted by applicable law, this website, its parent company, subsidiaries, affiliates, shareholders, directors, officers, employees, agents, advertisers, content providers, and licensors shall not be liable to you for any direct, indirect, consequential, special, incidental, punitive, or exemplary damages, including but not limited to lost profits, savings, and revenues, whether in negligence, tort, contract, or any other theory of liability, even if the possibility of such damages was known or foreseeable.
The images used in press releases and articles provided by 3rd party sources belong to the respective source provider and are used for illustrative purposes in accordance with the original press releases and publications.
Disclaimer: Content
While we strive to maintain accurate and up-to-date content, Global Loyalty Organisation Ltd. makes no representations or warranties of any kind, express or implied, about the correctness accuracy, completeness, adequacy, or reliability of the information or the results derived from its use, not that the content will meet your requirements or expectations. The content is provided “as is” and “as available”. You agree that your use of the content is at your own risk. Global Loyalty Organisation Ltd. disclaims all warranties related to the content, including implied warranties of merchantability, fitness for a particular purpose, non-infringement, and title, and is not liable for a particular purpose, non-infringement, and title, and is not liable for any interruptions. Some jurisdictions do not allow the exclusion of certain warranties, so these jurisdictions may not apply to you. Global Loyalty Organisation Ltd. Reserves the right to modify, interrupt, or discontinue the content without notice and is not liable for doing so.
Global Loyalty Organisation Ltd. shall not be liable for any damages, including special, indirect, consequential, or incidental damages, or damages for lost profits, revenue, or use, arising out of or related to the content, whether in contract, negligence, tort, statute, equity, law, or otherwise, even if advised of such damages. Some jurisdictions do not allow limitations on liability for incidental or consequential damages, so this limitation may not apply to you. These disclaimers and limitations apply to Global Loyalty Organisation Ltd. and its parent, affiliates, related companies, contractors, sponsors, and their respective directors, officers, members, employees, agents, content providers, licensors, and advisors.
The content and its compilation, created by Global Loyalty Organisation Ltd, are the property of Global Loyalty Organisation Ltd. and cannot be reproduced without prior written permission.
