Formerly serving as Chief Operating Officer, Vanessa will utilize Market Defense's formidable data analytics to gain insights into marketplace customer preferences, behaviors, and trends to drive sales and build lasting brand loyalty for Market Defense clients.
(Image Source)
GLOMarket Defense, the leading full-service global marketplace agency for beauty brands, has named Vanessa Kuykendall to the role of Chief Engagement Officer. Formerly serving as Chief Operating Officer, Vanessa will utilize Market Defense’s formidable data analytics to gain insights into marketplace customer preferences, behaviors, and trends to drive sales and build lasting brand loyalty for Market Defense clients.
“I look forward to leveraging my experience to further strengthen our client partnerships and drive growth.” — Vanessa Kuykendall
(Image Source)
“Vanessa’s exciting new role formalizes a critical component of our core value proposition. Market Defense uses its continually evolving beauty depth and expertise to surface insights and develop strategies that drive exceptional performance for beauty brands on global marketplaces,” added Brandon Pemberton, President of Market Defense.
Market Defense represents award-winning beauty brands on Amazon, Walmart, and Mercado Libre including Dr. Dennis Gross, a WWD Greatest of All Time Skin Care brand, CEW Best Indie Brand Skinfix, and Allure Best of Beauty winners BeautyStat, Alpyn Beauty, and Jillian Dempsey. Market Defense reported a 70% YoY increase in sales across its Amazon portfolio in 2023.
“As the parent Company of Market Defense, D2E Labs is proud to promote Vanessa in this new extended role, reflecting her outstanding leadership of the organization, the successful partnership developed over the past 2-years and the continuous investment into the best talent and quality of service for our clients,” said Charles Tellier, CEO of D2E Labs.
Vanessa’s extensive background in beauty includes leadership roles in sales, training, and merchandising at renowned companies such as The Body Shop, MAC Cosmetics, Estee Lauder, and Tiffany & Co. Prior to co-founding Market Defense in 2017, she led the Beauty.com business for Walgreens. At Market Defense, Vanessa has been instrumental in scaling cross-functional client delivery and broadening capabilities in account management, brand protection, and performance marketing to drive faster and more meaningful growth for clients.
“Stepping into the Chief Engagement Officer role at Market Defense is an incredible opportunity,” shared Vanessa Kuykendall. “I look forward to leveraging my experience to further strengthen our client partnerships and drive growth. At Market Defense, we see our relationship with clients as a partnership in their growth. Their success is our success.”
Market Defense operates marketplace businesses on behalf of its clients, providing deep expertise in account management, brand protection, value-added logistics, and performance marketing for Amazon, Walmart, Mercado Libre, and other marketplaces around the world. Its portfolio of beauty brands includes influential fragrance brands like Lavanila and Tocca, as well as female-founded indie successes Petite n Pretty and Sara Happ, and international brands like Australia’s Grown Alchemist and This Works from the UK. By further intertwining Vanessa’s unparalleled expertise with its core strategies, Market Defense looks forward to continuing its mission: We grow the world’s best beauty brands on Amazon and other marketplaces. Globally.
SOURCE Market Defense LLC
(Image Source)
Disclaimer: Press release
© Press Release 2025
Send us your press releases to news@globalloyalty.org
Press releases originate from external third-party providers. This website does not have responsibility or control over its content, which is presented as is, without any alterations. Neither this website nor its affiliates guarantee the accuracy of the views or opinions expressed in the press release.
The press release is intended solely for informational purposes and does not offer tax, legal, or investment advice, nor does it express any opinion regarding the suitability, value, or profitability of specific securities, portfolios, or investment strategies. Neither this website nor its affiliates are liable for any errors or inaccuracies in the content, nor for any actions taken based on it. By using the information provided in this article, you agree to do so at your own risk.
To the maximum extent permitted by applicable law, this website, its parent company, subsidiaries, affiliates, shareholders, directors, officers, employees, agents, advertisers, content providers, and licensors shall not be liable to you for any direct, indirect, consequential, special, incidental, punitive, or exemplary damages, including but not limited to lost profits, savings, and revenues, whether in negligence, tort, contract, or any other theory of liability, even if the possibility of such damages was known or foreseeable.
The images used in press releases and articles provided by 3rd party sources belong to the respective source provider and are used for illustrative purposes in accordance with the original press releases and publications.
Disclaimer: Content
While we strive to maintain accurate and up-to-date content, Global Loyalty Organisation Ltd. makes no representations or warranties of any kind, express or implied, about the correctness accuracy, completeness, adequacy, or reliability of the information or the results derived from its use, not that the content will meet your requirements or expectations. The content is provided “as is” and “as available”. You agree that your use of the content is at your own risk. Global Loyalty Organisation Ltd. disclaims all warranties related to the content, including implied warranties of merchantability, fitness for a particular purpose, non-infringement, and title, and is not liable for a particular purpose, non-infringement, and title, and is not liable for any interruptions. Some jurisdictions do not allow the exclusion of certain warranties, so these jurisdictions may not apply to you. Global Loyalty Organisation Ltd. Reserves the right to modify, interrupt, or discontinue the content without notice and is not liable for doing so.
Global Loyalty Organisation Ltd. shall not be liable for any damages, including special, indirect, consequential, or incidental damages, or damages for lost profits, revenue, or use, arising out of or related to the content, whether in contract, negligence, tort, statute, equity, law, or otherwise, even if advised of such damages. Some jurisdictions do not allow limitations on liability for incidental or consequential damages, so this limitation may not apply to you. These disclaimers and limitations apply to Global Loyalty Organisation Ltd. and its parent, affiliates, related companies, contractors, sponsors, and their respective directors, officers, members, employees, agents, content providers, licensors, and advisors.
The content and its compilation, created by Global Loyalty Organisation Ltd, are the property of Global Loyalty Organisation Ltd. and cannot be reproduced without prior written permission.
