Location: Remote. Click inside to apply.
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GLOAbout the job
This is life-defining work that directly impacts people’s lives as much as it transforms your own. This is putting the power of the few in the hands of the many, is a future with more voices rather than fewer, and is creating more choices instead of an elite option.
About You
Moving at our pace brings a lot of change, complexity, and ambiguity—and a little bit of chaos. Shopifolk thrive on that and are comfortable being uncomfortable. That means Shopify is not the right place for everyone.
Before you apply, consider if you can:
- Care deeply about what you do and about making commerce better for everyone
- Excel by seeking professional and personal hypergrowth
- Keep up with an unrelenting pace (the week, not the quarter)
- Be resilient and resourceful in face of ambiguity and thrive on (rather than endure) change
- Bring critical thought and opinion
- Embrace differences and disagreement to get shit done and move forward
- Work digital-first for your daily work
About The Role
The Shop Cash team is hiring a Loyalty Marketing Lead. This role blends strategic marketing with tactical execution, requiring a keen ability to analyze data, craft compelling messages, and drive program adoption. You will be helping new and existing users understand the benefits of Shop Cash, collaborating closely with Product teams to refine and enhance the program and grow its adoption through marketing campaigns and always-on CRM initiatives.
Responsibilities
- Craft and iterate on a product marketing strategy for the Shop Cash loyalty program, focusing on acquisition, engagement, and retention.
- Utilize SQL to pull and analyze data, creating a feedback loop that informs strategy adjustments and reports on program effectiveness.
- Translate complex program details into compelling, easy-to-understand copy that resonates with a diverse audience.
- Partner with Product teams to refine the program’s vision and features, ensuring they are customer-centric and easily understood.
- Test and iterate on existing evergreen email and push notifications to effectively communicate the benefits of Shop Cash, motivating users to engage.
- Work closely with designers and developers to create impactful marketing materials and campaign assets.
- Monitor and optimize the performance of the loyalty program, setting and achieving key performance indicators.
Qualifications
- Hands-on experience growing product adoption within a loyalty program, product marketing, or growth marketing role.
- Proven track record of developing and managing successful loyalty or lifecycle marketing campaigns.
- Strong analytical skills with experience in SQL and data analysis tools.
- Exceptional storytelling and copywriting skills.
- Experience collaborating with cross-functional teams, including Product, Design, and Development.
- Ability to think strategically and execute tactically to drive both qualitative and quantitative results.
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