54% of high-net-worth Chinese women plan to increase their leisure travel in the next three years, and over 60% intend to spend more on travel, including hotels and accommodations.
(Image Source)
GLO“China’s Women in Charge” is the latest industry report released by global marketing agency FINN Partners in collaboration with ILTM Asia Pacific.
According to the UN World Tourism Organization, China regained its status as the top spender on international travel in 2023, with expenditures exceeding USD 195 billion, 23% higher than the US, which ranks second. Additionally, six out of ten Chinese tourists last year were women. High-net-worth Chinese females, with their growing economic power, are set to significantly influence the luxury travel market.
“Our study dispels the stereotype of wealthy Chinese women only shopping at designer stores or dining with their families when traveling. We found that affluent Chinese women now exhibit a new sense of empowerment,” says Joshua Wang, FINN Partners Associate Vice President of Brand & Market Intelligence. “Travel, once a display of conspicuous consumption, now symbolizes independence.”
Eager to shape the industry, 54% of high-net-worth Chinese women plan to increase their leisure travel in the next three years, and over 60% intend to spend more on travel, including hotels and accommodations. The comprehensive “China’s Women in Charge” report outlines five key insights into how Chinese women use their economic and social influence on the travel industry:
-
Redefining Luxury
Luxury is no longer about material possessions. The report shows that 63% of respondents view luxury as enjoying complete privacy or “me time,” while 50% associate it with experiences that bring joy. -
Travel to Enrich, not Escape
For China’s female luxury tourists, travel is about more than escaping daily life. They see it as a chance to challenge themselves and acquire new skills. An overwhelming 99% believe travel brings profound joy, and over 99% consider it essential for expanding their horizons. -
The Need for Niche
Nearly 90% of female travellers are drawn to niche destinations for their natural beauty and unique landscapes. 66% prefer unsung locations offering local experiences, and 58% are willing to explore culturally or historically significant places off the beaten path. -
Seeking Solo
While multi-generational travel remains popular, solo travel is rising among female tourists, reflecting their independence. Over 80% of respondents feel comfortable traveling alone, with 73% of married women planning to increase solo travel in the coming years. Furthermore, 46% of mothers intend to travel without or less often with their children. To cater to solo travelers, 31% of women prefer female-specific accommodations. -
Rising Self-Influence
Financial autonomy and the rise in solo travel have empowered women to take charge of their travel plans. 82% of women now feel their opinions matter more in travel decisions. While 60% are influenced by partners, fewer are swayed by celebrities (10%) or advertisements (9%). Older affluent women prefer travel advisors, whereas younger ones look to celebrities and influencers for inspiration.
Jenny Lo, FINN Partners Managing Partner for China, comments, “This study offers valuable insights into the shifting priorities, spending habits, and motivations of China’s affluent female travellers. As this demographic continues to transform the luxury travel sector, we hope this report will guide destinations, hospitality groups, and travel brands in meeting their evolving needs.”
The report also explores factors driving female travelers’ passion for travel, the importance of sustainability, and their expectations from hotel brands and services.
The full report can be downloaded from www.finnpartners.com/news-insights/chinas-women-in-charge/.
The “China’s Women in Charge” report is based on a survey conducted from April 26 to May 15, 2024, involving 800 high-value Chinese female travelers aged 25 and above, with 74% earning over USD 96,000 annually and 71% holding personal assets of at least USD 700,000. Respondents were from 12 Chinese cities with the highest GDPs in 2023, including Shanghai, Beijing, Guangzhou, and Shenzhen.
Source: ILTM/FINN Partners
Disclaimer: Press release
© Press Release 2025
Send us your press releases to news@globalloyalty.org
Press releases originate from external third-party providers. This website does not have responsibility or control over its content, which is presented as is, without any alterations. Neither this website nor its affiliates guarantee the accuracy of the views or opinions expressed in the press release.
The press release is intended solely for informational purposes and does not offer tax, legal, or investment advice, nor does it express any opinion regarding the suitability, value, or profitability of specific securities, portfolios, or investment strategies. Neither this website nor its affiliates are liable for any errors or inaccuracies in the content, nor for any actions taken based on it. By using the information provided in this article, you agree to do so at your own risk.
To the maximum extent permitted by applicable law, this website, its parent company, subsidiaries, affiliates, shareholders, directors, officers, employees, agents, advertisers, content providers, and licensors shall not be liable to you for any direct, indirect, consequential, special, incidental, punitive, or exemplary damages, including but not limited to lost profits, savings, and revenues, whether in negligence, tort, contract, or any other theory of liability, even if the possibility of such damages was known or foreseeable.
The images used in press releases and articles provided by 3rd party sources belong to the respective source provider and are used for illustrative purposes in accordance with the original press releases and publications.
Disclaimer: Content
While we strive to maintain accurate and up-to-date content, Global Loyalty Organisation Ltd. makes no representations or warranties of any kind, express or implied, about the correctness accuracy, completeness, adequacy, or reliability of the information or the results derived from its use, not that the content will meet your requirements or expectations. The content is provided “as is” and “as available”. You agree that your use of the content is at your own risk. Global Loyalty Organisation Ltd. disclaims all warranties related to the content, including implied warranties of merchantability, fitness for a particular purpose, non-infringement, and title, and is not liable for a particular purpose, non-infringement, and title, and is not liable for any interruptions. Some jurisdictions do not allow the exclusion of certain warranties, so these jurisdictions may not apply to you. Global Loyalty Organisation Ltd. Reserves the right to modify, interrupt, or discontinue the content without notice and is not liable for doing so.
Global Loyalty Organisation Ltd. shall not be liable for any damages, including special, indirect, consequential, or incidental damages, or damages for lost profits, revenue, or use, arising out of or related to the content, whether in contract, negligence, tort, statute, equity, law, or otherwise, even if advised of such damages. Some jurisdictions do not allow limitations on liability for incidental or consequential damages, so this limitation may not apply to you. These disclaimers and limitations apply to Global Loyalty Organisation Ltd. and its parent, affiliates, related companies, contractors, sponsors, and their respective directors, officers, members, employees, agents, content providers, licensors, and advisors.
The content and its compilation, created by Global Loyalty Organisation Ltd, are the property of Global Loyalty Organisation Ltd. and cannot be reproduced without prior written permission.
