Generative AI heralds a new era of hospitality by helping companies craft more personal and seamless experiences for travelers and guests.
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GLOCapgemini publishes detailed summary of the strategies to imploy AI in hospitality CX.
Key takeaways:
- Personalized Multimedia Content: Generative AI can create dynamic, multimedia-based marketing campaigns and offers tailored to each customer.
- Enhanced Chat Bots: AI-powered chat bots can interact with guests in a more natural and empathetic manner, providing superior self-service solutions.
- Personalized Recommendations: AI can leverage past guest interactions to recommend restaurants, entertainment venues, activities, or other experiences.
- Real-Time Translation: AI can act as a real-time translator to remove communication barriers for international travelers.
- Enhanced Comfort and Convenience: AI can connect with other technologies to adjust room temperature, provide keyless entry, and organize in-room entertainment preferences.
- Customer Sentiment Analysis: AI can analyze customer sentiments to help hotel operations improve engagement strategies and address customer issues.
- Continuous Improvement: Generative AI learns from interactions, continuously improving the ability to deliver positive customer engagements.
Source: Capgemini
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