Location: London Area, United Kingdom. Click inside to apply.
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Virgin Atlantic
About the job
Are you passionate about growing customer value? Can you translate data analysis into actionable insights? If so, then this is the role for you!
We’re searching for a Head of Customer Value & Insights, to lead our approach to growing the value of Virgin Red’s customer base. This person will partner with teams across our business to build a shared understanding of our existing customers, how they engage with our products, and where we should focus to grow their value to our business.
Our Virgin Family
Join the Virgin Group – a diverse collective driving change, enhancing customer experience, and having a blast. We’re daring, disrupting industries from finance to space, united as part of the Virgin Family.
Virgin Red rewards customers who live the Virgin lifestyle. Earn Virgin Points across our vast partner network, unlocking everyday rewards and exclusive experiences. As the Virgin network hub, we foster deeper customer understanding, opening doors for partners. Bold, distinctive, customer-centric – that’s Virgin Red.
Tell me more
- Lead the thinking on customer value growth through customer insights across all stages of strategy, development, delivery and communication.
- Define, create and evolve a clear and actionable customer segmentation, bringing it to life and driving its adoption and demonstrating the value of its application
- Build the understanding of our customers across the business through identifying key insights and embedding these in decision-making processes.
- Synthesise customer segmentations and insights from Virgin companies and beyond to provide a richer understanding of our customers and their value to our partners.
- Shape business goals and performance metrics, collaborating with teams to set segment-level targets, and establish customer-focused KPIs to measure success.
- Partner with Commercial, Product and Marketing teams to identify, scope and quantify potential growth opportunities and help to shape propositions and strategies for Virgin Red and its partners.
What you’ll need
- A track record of applying customer insights within a commercial environment to drive long term value.
- A genuine curiosity about customer behaviour, and an inquisitiveness which digs deeper to uncover the insights which really matter.
- Experience in the loyalty sector isn’t necessary, however, exposure to businesses that focus on long-term customer relationships is desirable.
- A strong combination of conceptual and practical thinking.
- An ability to listen and communicate brilliantly across all levels and functions of an organisation.
- Commercial acumen.
The extra details
Role type: Permanent
Location: London hub (1-2 days per week) & your home space
Working hours: Full time – We embrace flexible working. Let us know what hours empower you to be at your best both professionally and personally, we’ll try to find a perfect match for you and us.
Benefits: Dive into a fast-paced, evolving workspace, where your hard work and dedication is rewarded. Fancy unlimited holidays and weekly yoga? That’s the Virgin way. We champion inclusion, wellbeing, and purposeful points strategies. Further benefits include flexible working, healthcare, dental schemes, pension contributions and an employee rewards scheme.
Closing date: 12 July 2024
Some of the attributes that define a Virgin person just can’t be quantified in words. We pride ourselves on welcoming people from all walks of life, with all sorts of skill sets. Most recently, we successfully campaigned to add ‘Dyslexic Thinking’ as a skill on LinkedIn. Any uniqueness is a strength and will be considered an asset to our workforce. If there is something you would like us to consider, to tailor the hiring process to the way you work best, please don’t hesitate to let us know.
Excited to make each day rewarding? We’d love to learn more about you!
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