Leveraging first-party data builds loyalty, reduces churn, and maximizes lifetime value. Retailers need current customer data analytics to shape future omnichannel experiences, fostering pre- and post-purchase engagement and brand advocacy. Amperity and Azure together empower retailers to achieve these goals, transforming customer relationships through data-driven insights and personalization.
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GLOAmperity, the first AI-powered Lakehouse customer data platform (CDP), today announced it has been named a finalist of the Microsoft Retail & Consumer Goods 2024 Microsoft Partner of the Year Award. The company was honored among a global field of top Microsoft partners for demonstrating excellence in innovation and implementation of customer solutions based on Microsoft technology.
In today’s market, retailers must offer meaningful experiences to encourage customers to share data in exchange for personalized offerings. Leveraging first-party data builds loyalty, reduces churn, and maximizes lifetime value. Retailers need current customer data analytics to shape future omnichannel experiences, fostering pre- and post-purchase engagement and brand advocacy. Amperity and Azure together empower retailers to achieve these goals, transforming customer relationships through data-driven insights and personalization.
“We are incredibly honored and grateful to be named a finalist for the Retail & Consumer Goods Partner of the Year by Microsoft. This award is a reflection of the transformative impact our partnership has had on our mutual customers,” said Curt Lockton, SVP of Strategic Partnerships at Amperity. “The synergy between Amperity and Microsoft is pushing the boundaries of AI-driven customer experiences, and empowering brands to harness the full potential of their data to understand their customers, deliver personalized experiences and drive revenue.”
Amperity was recognized for providing outstanding solutions and services in Retail & Consumer Goods. The Microsoft Retail & Consumer Goods Partner of the Year Award recognizes partner organizations that provide unique and innovative services and solutions to retail and consumer goods customers using Microsoft technologies. The award also considers the overall partnership with Microsoft, revenue, and feature adoption across the Microsoft Advertising Network. A successful entry demonstrates industry knowledge and expertise, as well as consistent, high-quality marketing solutions.
“Congratulations to the winners and finalists of the 2024 Microsoft Partner of the Year Awards!” said Nicole Dezen, Chief Partner Officer and Corporate Vice President at Microsoft. “The momentum generated by numerous AI & Copilot announcements this year fueled innovation from our partners, enabling groundbreaking services and solutions to customers. I am inspired by the capability and creativity in our partner ecosystem and this year’s winners beautifully demonstrate the best of what’s possible with AI and the Microsoft Cloud.”
The Microsoft Partner of the Year Awards recognize Microsoft partners that have developed and delivered outstanding Microsoft Cloud applications, services, devices, and AI innovation during the past year. Awards were classified in various categories, with honorees chosen from more than 4,700 nominations from more than 100 countries. Learn more about the Amperity and Microsoft partnership here.
About Amperity
Amperity, the first Lakehouse CDP, delivers the data confidence brands need to unlock growth by truly knowing their customers. With Amperity, brands can build a first-party data foundation to fuel customer acquisition and retention, personalize experiences that build loyalty, and manage privacy compliance. Using patented AI and ML methods, Amperity stitches together all customer interactions to build a unified view that seamlessly connects to marketing and technology tools. More than 400 brands worldwide rely on Amperity to turn data into business value, including Alaska Airlines, DICK’S Sporting Goods, Endeavour Drinks, Planet Fitness, Seattle Sounders FC, Under Armour and Wyndham Hotels & Resorts. For more information, please visit www.amperity.com or follow us on LinkedIn, Twitter, Facebook and Instagram.
Source: Amperity
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