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GLO Interview: Antonio Ricciardi, SVP Consumer Intelligence & Engagement, e& (Trailer – Free access)

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GLO

00:00 – Update on the last 12 months

01:48 – Rebranding and transitioning from telecom provider to technology corporation.

02:40 – On building a lifestyle brand.

04:20 – On partnerships

5:27 – On building an ecosystem and super app

07:19 – Noteworthy campaigns

08:29 – On the use of AI and data anlytics

10:03 – On building a “platform for everyone”

11:35 – On Rewards Exchange & marketplace

13:59 – On challenges

16:18 – What is missing in the loyalty market

18:53 – On inflation & reward availability

20:30 – One prediction for 2024