On Wednesday, Travelport launched an AI-powered search feature designed to help travel agencies find the ideal trip for travelers from billions of options. The Content Curation Layer (CCL) leverages AI and machine learning to sort through aggregated, multi-source content, delivering retail-ready results faster than typical airline searches.
(Image Source)
GLOOn Wednesday, Travelport launched an AI-powered search feature designed to help travel agencies find the ideal trip for travelers from billions of options. The Content Curation Layer (CCL) leverages AI and machine learning to sort through aggregated, multi-source content, delivering retail-ready results faster than typical airline searches. Travelport CEO Greg Webb stated that the company’s role in the complex travel industry is to simplify millions of disparate pieces of information for both travel agencies and providers. He believes AI and machine learning are essential for this purpose.
The new tool will be integrated into the Travelport Plus platform, which was introduced in 2021 to replace the company’s three legacy global distribution systems. Webb noted that the CCL allows travel agencies to quickly offer travelers a comprehensive range of normalized, enriched, and bookable content through a single search interface, making it easier to compare different options.
A key component of the tool is the Content Optimizer, which gives clients greater control over various content types, including NDC and traditional options. Agents can refine search results, enhance revenue optimization, and customize content choices to avoid overload. Webb highlighted that the Content Optimizer allows agencies to set their own rules, prioritizing the most relevant results and offering greater control, supported by AI, to save time and money.
Earlier this year, Travelport made headlines for layoffs aimed at improving agility. Katie Cline, Travelport’s global head of external communications, emphasized the company’s focus on driving revenue growth while maintaining operational efficiency. This followed a significant funding boost in December with a $570 million investment.
Source: Travelport
Disclaimer: Press release
© Press Release 2025
Send us your press releases to news@globalloyalty.org
Press releases originate from external third-party providers. This website does not have responsibility or control over its content, which is presented as is, without any alterations. Neither this website nor its affiliates guarantee the accuracy of the views or opinions expressed in the press release.
The press release is intended solely for informational purposes and does not offer tax, legal, or investment advice, nor does it express any opinion regarding the suitability, value, or profitability of specific securities, portfolios, or investment strategies. Neither this website nor its affiliates are liable for any errors or inaccuracies in the content, nor for any actions taken based on it. By using the information provided in this article, you agree to do so at your own risk.
To the maximum extent permitted by applicable law, this website, its parent company, subsidiaries, affiliates, shareholders, directors, officers, employees, agents, advertisers, content providers, and licensors shall not be liable to you for any direct, indirect, consequential, special, incidental, punitive, or exemplary damages, including but not limited to lost profits, savings, and revenues, whether in negligence, tort, contract, or any other theory of liability, even if the possibility of such damages was known or foreseeable.
The images used in press releases and articles provided by 3rd party sources belong to the respective source provider and are used for illustrative purposes in accordance with the original press releases and publications.
Disclaimer: Content
While we strive to maintain accurate and up-to-date content, Global Loyalty Organisation Ltd. makes no representations or warranties of any kind, express or implied, about the correctness accuracy, completeness, adequacy, or reliability of the information or the results derived from its use, not that the content will meet your requirements or expectations. The content is provided “as is” and “as available”. You agree that your use of the content is at your own risk. Global Loyalty Organisation Ltd. disclaims all warranties related to the content, including implied warranties of merchantability, fitness for a particular purpose, non-infringement, and title, and is not liable for a particular purpose, non-infringement, and title, and is not liable for any interruptions. Some jurisdictions do not allow the exclusion of certain warranties, so these jurisdictions may not apply to you. Global Loyalty Organisation Ltd. Reserves the right to modify, interrupt, or discontinue the content without notice and is not liable for doing so.
Global Loyalty Organisation Ltd. shall not be liable for any damages, including special, indirect, consequential, or incidental damages, or damages for lost profits, revenue, or use, arising out of or related to the content, whether in contract, negligence, tort, statute, equity, law, or otherwise, even if advised of such damages. Some jurisdictions do not allow limitations on liability for incidental or consequential damages, so this limitation may not apply to you. These disclaimers and limitations apply to Global Loyalty Organisation Ltd. and its parent, affiliates, related companies, contractors, sponsors, and their respective directors, officers, members, employees, agents, content providers, licensors, and advisors.
The content and its compilation, created by Global Loyalty Organisation Ltd, are the property of Global Loyalty Organisation Ltd. and cannot be reproduced without prior written permission.
