Boots, a leading health and beauty retailer, plans to leverage data collected through its Advantage Card loyalty program to assist in the discovery of new treatments for various illnesses. The company is nearing agreements with research organizations and healthcare companies to use this data for testing the effectiveness of drugs in real-world settings, as reported by The Sunday Times.
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BootsBoots, a leading health and beauty retailer, plans to leverage data collected through its Advantage Card loyalty program to assist in the discovery of new treatments for various illnesses. The company is nearing agreements with research organizations and healthcare companies to use this data for testing the effectiveness of drugs in real-world settings, as reported by The Sunday Times.
With nearly 50% of all transactions at Boots made through the Advantage Card program, which boasts almost 17 million active members, the data collected offers significant potential. This information can be instrumental in identifying and recruiting participants for clinical trials.
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Image: Boots
For example, Cancer Research is looking for individuals with chronic heartburn—a symptom associated with oesophageal cancer—for a trial aimed at developing early diagnostic methods. Boots is in talks about identifying customers who have been purchasing antacids for six months, offering them the opportunity to participate in the study with their consent.
Jamie Kerruish, Boots’ Director of Healthcare, emphasized the importance of transitioning to a healthcare system that prioritizes disease prevention over mere treatment. He stated, “We believe a shift to a healthcare system focused on prevention of disease, not just treatment, is critically important for the NHS of the future and we are keen to play a role.”
Boots is owned by the U.S.-based Walgreens, which recently decided against selling the UK retailer due to its strong performance. According to The Sunday Times, Boots is now focusing on refurbishing its stores. Boots UK Retail Director Anthony Hemmerdinger acknowledged that while not all stores currently meet their desired standards, the company aspires to have outstanding Boots stores in every town, with none that fall short of their expectations.
Source: Boots
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