Reebok has launched a subscription-based fitness app that offers on-demand workouts, nutritional advice, and the ability to connect with other users. The app, available on both Android and iOS, provides access to wellness content, workout tracking, and GPS features. After a seven-day free trial, the annual subscription costs $99.99.
(Image Source)
GLOReebok has launched a subscription-based fitness app that offers on-demand workouts, nutritional advice, and the ability to connect with other users. The app, available on both Android and iOS, provides access to wellness content, workout tracking, and GPS features. After a seven-day free trial, the annual subscription costs $99.99.
This move aligns Reebok with other major athletic brands like Fabletics, Lululemon, and Nike, which have also ventured into digital fitness content to engage customers. The Reebok Fitness app is part of the brand’s ongoing efforts to innovate and connect with new users through technology. Recently, Reebok has also partnered with Futureverse to create gaming and metaverse experiences, further expanding its digital presence. The launch of this app follows Reebok’s acquisition by Authentic Brands Group for $2.46 billion, after being purchased by Adidas in 2006 for $3.8 billion.
Source: Reebok
