Location: Miami, USA. Click inside to apply.
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GLO
Purpose & Overall Relevance For The Organization
The Sr. Manager Storytelling drives the development of an integrated, through-the-line, marketing communications package to support adidas’ global and specific BU marketing and business objectives.
Key Responsibilities
- Act as partner to the BU product managers in developing marketing and communication plans that drive the business unit and lead to effective communication activities.
- Manage development of short and long-term communications strategy based on the global SBP and specific business unit objectives and drive the development of an effective channel- planning strategy based on the consumer and marketing objectives.
- Create comprehensive action plans for all BU communications projects with the aim to maximize brand and (new) product exposure while maximizing efficiencies, including all the internal stakeholders: social, PR, digital, retail
- Remain up-to-date on the fast-developing Media Environment in general and New Media technologies and opportunities in particular.
- Ensures constant communication with markets to enable the local opportunities to activate and amplify the partnership
- Identify communication opportunities, as well as opportunities for Co-ops & Co-branding and coordinate with day-to-day management of all other marketing disciplines: Digital, Social, PR and retail.
- Manage global and local agencies across projects and activities for the business unit: agency briefing process and development of concepts and creative elements.
- Manage and guide agency towards creative concept that meets objectives and works across disciplines, and global markets.
- Oversee development of communication tools from conception to implementation ensuring all projects are on brief and meet the highest creative standards and delivered on time for execution
- Design and monitors the Business Unit and global communications plan and benchmark the progress in the brand perception in markets.
- Design post-campaign evaluation performance by conducting or coordinating research and tracking project development, collating results into regular quality reports.
- In charge of the management of communications and advertising specific budgets and spending strategies to ensure communication activities are developed with regional use and implementation issues in mind.
Authorities (possibility):
Limited Representational Authority (i.A.)
Key Relationships
Brand adidas: Brand Management
Brand adidas: other BUs Brand Marketing adidas Local Markets
adidas Finance / Controlling adidas Procurement Creative Agencies
External partners and key accounts
Knowledge, Skills And Abilities
- Strong interpersonal/communication skills and high level of strategic thinking.
- Broad experience in marketing communications, campaign development and execution.
- Deep-rooted understanding of an ever-changing marketing landscape and advanced experience in project management.
- Ability to collaborate and manage platforms and tools used by multiple functions as well as ability to manage and / or collaborate with internal and external cross-functional groups: product marketing, communications, social, digital.
- Broad understanding of and passion for the sports and fashion/entertainment industry.
- Excellent presentation and organizational skills.
- Strategic thinker
Requisite Education and Experience / Minimum Qualifications:
- Degree in Marketing, Communications, Retail, Digital or a related field. Master Degree / MBA a plus.
- 8+ years’ industry and / or relevant work experience.
- Fluent written and spoken English and Spanish language skills.
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