Integrating with Adyen’s financial technology platform will support IKEA to unlock customer insights and enhance cross-channel loyalty functions while simplifying financial reporting.
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IkeaAdyen, the financial technology platform of choice for leading companies, announces a global partnership with Swedish home furnishing business IKEA. The new partnership with Adyen will allow IKEA to connect the dots between in-store and digital sales channels and offer better payment and loyalty experiences for customers.
Understanding cross-channel loyalty with customer insights Utilizing Adyen’s single financial technology platform to gather customer payment data from both physical and digital channels enables partners to uncover holistic customer insights within their framework. By gathering payment data from all sales channels on one platform, partners are able to identify shopping behaviors across channels, creating business opportunities pertaining to lifetime customer value across all categories of customer relationships. Consolidating the tech stack to create operational excellence Adyen’s single financial technology platform provides a closed-loop payment system offering worldwide processing, acquiring, local payment methods and like-for-like settlement capabilities for IKEA franchisees. This reduces the amount of contracts and integrations for global IT operations, enabling simplified financial reporting and management of customer data. Adyen’s consolidation of the tech stack behind commercial operations also helps to minimize the risk of operational disturbances and the ability to troubleshoot.
‘’We are proud to partner with the IKEA business to help scale their efforts to understand their customers and the behaviors that lead to long-term relationships with the iconic brand,’’ says Tobias Lindh, Managing Director, Adyen Nordics & Baltics.
About Adyen Adyen (ADYEN:AMS) is the financial technology platform of choice for leading companies. By providing end-to-end payments capabilities, data-driven insights, and financial products in a single global solution, Adyen helps businesses achieve their ambitions faster. With offices around the world, Adyen works with the likes of Meta, Uber, H&M, eBay, and Microsoft. The collaboration with IKEA, described in this press release, underlines Adyen’s continuous growth with existing and new customers over the years. For more information, visit Adyen.com. About IKEA IKEA offers well-designed, functional and affordable, high-quality home furnishing, produced with care for people and the environment. There are several companies with different owners, working under the IKEA Brand, all sharing the same vision: to create a better everyday life for the many people. IKEA was founded in Sweden in 1943. About Inter IKEA Group Inter IKEA Group includes Inter IKEA Systems B.V., IKEA of Sweden AB, IKEA Supply AG, IKEA Industry AB and related businesses. Inter IKEA Holding B.V. is the holding company for the Inter IKEA Group. About the IKEA franchise system The IKEA retail business is operated through a franchise system with franchisees that are authorized to market and sell the IKEA product range within specified geographical territories. Inter IKEA Systems B.V. is the owner of the IKEA Concept and worldwide IKEA franchisor, who also assigns different IKEA companies to develop the range, supply products and deliver communication solutions. Today, 12 different groups of companies own and operate IKEA sales channels under franchise agreements with Inter IKEA Systems B.V.
Source: Adyen
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