CAREERS & JOBS (LOYALTY & CX)

Starbucks is hiring: Senior Manager Loyalty, Digital Strategy and Brand Partnerships, 9-month FTC

A place where you’re valued, challenged, and inspired. Where your voice is brewed into everything we do. At Starbucks, we’re all about you.

As part of this role, you’ll be responsible for leading the Starbucks Digital Programs strategy building on the success of Starbucks Rewards and delivers proposition to ensure a leading digital program in all cases. In addition, this role is accountable for delivering key strategic partnerships that create fandom and engagement with the brand and build our credentials in this space. This role is accountable for driving commercial success in both digital and partnerships and active customer engagement and loyalty through continuous understanding of customer behavior and preferences in both areas

The best part about this role is that no two days are ever the same! You’ll get involved in:

• Developing and leading the strategy for Digital customer engagement and partnerships for the UK, defining KPI’s and targets to drive business growth in both programs and partnership
• Leading the Starbucks Rewards loyalty program for the UK. Creating and the annual customer engagement plan and loyalty initiatives across all UK channels working closely with the Senior Manager Marketing and Category to ensure cohesive brand comms (spanning from instore, digital media, CRM, paid and owned channels and the UK website)
• Defining the key strategic opportunities for all Digital and partnership programs, leading the business casing for LT and EMEA approval, working closely with the UK Finance team
• Managing the contract renegotiations across all partners including digital delivery, digital vendors and strategic brand partners with key inputs from EMEA partnership experts.
• Defining key business priorities and focus areas that deliver against the overall business objectives and KPI’s.
• Leading the relationships with all digital and strategic brand partners in the UK in consultation with Senior Marketing Leads and EMEA Senior LLT leads
• Leading the loyalty & digital relationships across 12+ digital vendors & suppliers
• Building meaningful and productive relationships within EMEA Starbucks team and the Global business to support the delivery of the Digital and partnership team’s objectives
• Leading the loyalty & digital customer analytics and insights. Defining key frameworks, dashboards to support in overall business financial reporting.
• Lead UK Loyalty team and manage relationships across a matrix organization

We’ll look to you to bring your experience, knowledge and passion in the following:

• Degree and/or master’s in Marketing, Communications, Digital or a related field
• 10+years’ experience in the marketing of consumer products or loyalty programmes in UK / European markets, with experience managing teams or sole campaign responsibility
• Experienced with or able to demonstrate detailed knowledge of loyalty or CRM programmes and the essential elements of their contribution to Customer Engagement
• Experienced in planning, co-ordination and execution of campaigns and always-on initiatives, with excellent use of data for reporting and insight
• Experienced in the selection, management and building of productive and successful relationships with third parties, suppliers and/or distribution channels
• Able to show success in meeting engagement targets across multiple customer segments
• Can demonstrate the ability to form productive and personal relationships with colleagues, senior management and external partners. Across cultures and despite long-distance communication
• Practiced at representing their business with partners/suppliers
• Creative thinker with ability to demonstrate flexibility and adaptability
• Able to navigate through ambiguity in a large, complex organisation

In return, we’ll offer you a competitive salary and benefits that include:

• 25 days holiday a year (plus Bank Holidays)
• Up to 10% bonus
• Flexible benefits – in addition to the benefits listed here we’ll also provide you with an additional 4% to allow you to select the benefits that suit you
• Life assurance and private medical insurance for yourself
• Comprehensive training (including coffee knowledge!) and access to Starbucks Global Academy (our online learning platform to help continuously develop yourself)
• Free bag of coffee each week and a 30% partner discounts on food, beverages, and merchandise
• Discounts with local and national retailers (cell phones, gym memberships, entertainment tickets, hotels, etc.) through Perks at Work platform
• Subscription to Headspace
• Home Sweet Loan (Interest-free loans that can be paid back over 12 months to help pay your rental deposit)
• Bean stock options for all partners (own part of Starbucks!)
• A free 24/7 Employee Assistance Programme available to you and your family

So, if you’re looking for a new opportunity, with us you’ll be welcomed, you’ll be challenged, you’ll be inspired. Here you’ll be heard. Because here, you’re a part of it all. Here you belong.

Starbucks is committed to building an inclusive and diverse workforce. All applicants and partners will be treated fairly, without regard to race, religion, sex, nationality, age, physical or mental disability, sexual orientation, marital status, gender identity and expression.

Know someone who would be a perfect ft? Share this opportunity with them! At Starbucks, there’s always room for one more