00:00 On Volaris’s strategy as a digital airline• 02:01 On marketing strategy • 04:24 On social media strategy and influencers • 06:26 on Volaris’s loyalty program V Club • 10:35 On the use of personalisation, AI and flagship VPASS product • 13:07 On partnerships and OXXO, the largest convenience chain in Mexico • 15:53 On multi-modal alliances • 17:00 On sustainability efforts • 20:53 1'000'000 miles question • 21:33 Magic wand question • 23:00 One piece of advice
(Image Source)
GLO00:00 On Volaris’s strategy as a digital airline vs. traditional carriers
02:01 On elements of the marketing strategy of digital airlines vs. traditional and more classical carriers
04:24 On social media strategy, using influencers in addressing young customer groups
06:26 on how Volaris’s loyalty program V Club is playing an integral part in digital strategy and is integrated into digital strategy and overview of the latest products;
10:35 On the use of customer data, personalisation, predictive analytics, AI and flagship VPASS product
13:07 On partnerships and partner strategy, partnership with OXXO, the largest convenience chain in Mexico
15:53 On multi-modal alliances
17:00 On Valaris’s sustainability efforts and values and who is the leader in this trend – an airline or a customer
20:53 One million miles question
21:33 If you had a magic wand what new feature or technology to your loyalty program would you add
23:00 One piece of advice to young professionals
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Source: GLO
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