FNB eBucks was the dominant brand, winning five awards across various categories, mirroring its success from 2023.
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GLONow in its sixth year, the South African Loyalty Awards were launched by Truth, an international loyalty and CRM consultancy based in South Africa.
“The 2024 South African Loyalty Awards have once again demonstrated that the local loyalty industry is excelling in world-class innovation and performance, exceeding global standards! Each year, we see how leading loyalty brands are truly helping South Africans navigate difficult times and manage their daily financial struggles. These rewards are crucial in helping consumers meet their monthly expenses,” said Amanda Cromhout, chair of the judging panel and CEO/founder of Truth.
Cromhout, who also judges the Asia Pacific Loyalty Awards and The International Loyalty Awards, noted that South Africa produces some of the world’s most respected loyalty brands with top-tier results and customer experiences.
A total of 24 categories were judged through a rigorous process, led by a panel of 14 loyalty and CRM experts from South Africa and around the world.
The headline awards, “Best Programme of the Year,” were given to leaders across various sectors, including retail, financial services, restaurants, travel, fuel, telecoms, and entertainment. Additional awards recognized excellence in categories such as “Best Partnership Programme,” “Best Newcomer,” “Best Relaunched Programme,” and “Best Long-term Programme,” celebrating the top and most established loyalty initiatives in the country.
The winners of the “Best Programme of the Year” were:
- Best Overall Long-term Loyalty Programme: FNB eBucks
- Best Loyalty Programme – Retail: The Shoprite Group Xtra Savings
- Best Loyalty Programme – Financial Services: FNB eBucks
- Best Loyalty Programme – Restaurant/QSR: Spur Family Card
- Best Loyalty Programme – Travel/Hospitality: Legacy Lifestyle
- Best Loyalty Programme – Fuel: Shell V+
- Best Loyalty Programme – Telco: Vodacom Vodabucks
- Best Loyalty Programme – Entertainment/Leisure: DStv Rewards
- Best Partnership Programme: FNB eBucks
- Best Newcomer: The Shoprite Group Xtra Savings Plus
- Best Relaunched Programme: African Bank Audacious Rewards
FNB eBucks was the dominant brand, winning five awards across various categories, mirroring its success from 2023.
In addition to programme recognition, individual and team leadership were honored. Fionna Ronnie, head of Customer and Loyalty at TFG Rewards, was named “Loyalty Personality of the Year” for her leadership and contributions to the industry. The Discovery Vitality team received the “Best Loyalty Team of the Year” award for its outstanding achievements and success in changing customer behavior through its shared-value model.
The 2025 South African Loyalty Awards will open for entries on 17 February 2025, with winners announced in September 2025. Entries will close on 16 May 2025.
Source: South African Loyalty Awards
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