AirAsia X (AAX), Asia’s leading medium-haul low-cost carrier, announced a strategic collaboration with the Kenya Tourism Board, aimed at enhancing connectivity between Asia and Africa and driving tourism growth for both regions. The Route Marketing Collaboration coincides with the upcoming launch of AAX’s new direct flights connecting Kuala Lumpur to Nairobi, set to commence on 15 November 2024 with four weekly flights.
(Image Source)
AirAsiaAirAsia X (AAX), Asia’s leading medium-haul low-cost carrier, announced a strategic collaboration with the Kenya Tourism Board, aimed at enhancing connectivity between Asia and Africa and driving tourism growth for both regions. The Route Marketing Collaboration coincides with the upcoming launch of AAX’s new direct flights connecting Kuala Lumpur to Nairobi, set to commence on 15 November 2024 with four weekly flights.
The collaboration between AAX and the Kenya Tourism Board includes joint promotional activities, coordinated marketing campaigns, and collaborative efforts to enhance travel experiences. It aims to leverage the strengths of both organisations to attract more tourists and stimulate economic growth in both countries.
The East African Community (EAC) region has set a goal to attract over 14 million international tourists annually by 2025, with Nairobi positioned as a major hub in its tourism strategy. The new flights will enhance Nairobi’s profile as a gateway to both regional and international travel, driving economic benefits and promoting cultural exchange.
The introduction of this direct route is also set to play a crucial role by offering Kenyan travellers convenient Fly-Thru access to Asia’s leading destinations through Kuala Lumpur. Moreover, in alignment with Malaysia’s upcoming Visit Malaysia 2026 campaign, this new route will bolster Malaysia’s appeal as a premier travel destination offering diverse experiences. Kuala Lumpur will serve as a key gateway for tourists from Nairobi, granting them direct access to Malaysia’s vibrant attractions, including its cultural landmarks, scenic landscapes, and thriving culinary scene.
Benyamin Ismail, CEO of AirAsia X said: “We are excited to launch our new direct route to Nairobi next month. This is a major milestone in our mission to connect Asia with Africa and opens up a world of travel possibilities between the two continents. Our Route Marketing Collaboration with the Kenya Tourism Board demonstrates our commitment to expanding travel opportunities and boosting tourism. This new route will play a crucial role in Kenya’s tourism growth and create new connections for travellers. For our other key routes such as Australia and China, Nairobi will now be easily accessible, offering new adventures in Africa and enhanced travel options via Kuala Lumpur. This route not only strengthens our global network but also supports the tourism goals of both Kenya and Malaysia.”
(Image Source)
June Chepkemei, CEO of Kenya Tourism Board said that the collaboration would drive a substantial growth in tourism numbers to Kenya. This enhanced connectivity will stimulate economic growth and create new opportunities for local businesses, showcasing Kenya as a key destination for global travellers, especially from Asia. By facilitating easier access to Nairobi, the country anticipates increased tourism revenue and stronger cultural exchange, benefiting both Kenya’s tourism sector and its broader economy.
“The Asia Pacific region is a key source market for Kenya. The region saw over 320,000 travellers into the country in 2023, with India, China and Japan among the top drivers of visitor arrivals. Our goal through this collaboration is to ensure that we have more tourists coming from Malaysia and other regional destinations to Kenya.”
In line with AAX’s commitment to working closely with local partners, the airline has partnered with Magical Aviation Services, its Official General Sales Agent (GSA) in Nairobi, to ensure local expertise drives its operations in the region. This collaboration enables AAX to provide tailored services that meet the specific needs of Kenyan travellers, with Magical Aviation Services playing a key role in managing sales, marketing, and customer support. Further reinforcing its dedication to the Kenyan market, the airline has also opened its first Sales Office in Nairobi at Riverside Square, marking a significant milestone in its African expansion. This new office serves as a vital touchpoint for customers, offering on-the-ground support and sales services, and solidifying the airline’s long-term commitment to the region.
(Image Source)
As part of the collaboration, AAX is offering special fares for travellers from Kuala Lumpur to Nairobi from RM799 all-in* one-way in Economy or from RM1,999 to experience AAX’s award-winning Premium Flatbed**. Bookings are available now through 6 October 2024, for the travel period from 15 November 2024 until 30 June 2025.
*All-in one-way fares inclusive of airport taxes, fuel surcharges, and other applicable fees. Other terms and conditions apply. Not inclusive of inflight meal and check-in baggage. Other terms and conditions apply.
**Premium Flatbed fare inclusive of airport taxes, fuel surcharges, and other applicable fees as well as 40kg checked baggage, priority boarding, inflight meal, and more.
Source: AirAsia
Disclaimer: Press release
© Press Release 2025
Send us your press releases to news@globalloyalty.org
Press releases originate from external third-party providers. This website does not have responsibility or control over its content, which is presented as is, without any alterations. Neither this website nor its affiliates guarantee the accuracy of the views or opinions expressed in the press release.
The press release is intended solely for informational purposes and does not offer tax, legal, or investment advice, nor does it express any opinion regarding the suitability, value, or profitability of specific securities, portfolios, or investment strategies. Neither this website nor its affiliates are liable for any errors or inaccuracies in the content, nor for any actions taken based on it. By using the information provided in this article, you agree to do so at your own risk.
To the maximum extent permitted by applicable law, this website, its parent company, subsidiaries, affiliates, shareholders, directors, officers, employees, agents, advertisers, content providers, and licensors shall not be liable to you for any direct, indirect, consequential, special, incidental, punitive, or exemplary damages, including but not limited to lost profits, savings, and revenues, whether in negligence, tort, contract, or any other theory of liability, even if the possibility of such damages was known or foreseeable.
The images used in press releases and articles provided by 3rd party sources belong to the respective source provider and are used for illustrative purposes in accordance with the original press releases and publications.
Disclaimer: Content
While we strive to maintain accurate and up-to-date content, Global Loyalty Organisation Ltd. makes no representations or warranties of any kind, express or implied, about the correctness accuracy, completeness, adequacy, or reliability of the information or the results derived from its use, not that the content will meet your requirements or expectations. The content is provided “as is” and “as available”. You agree that your use of the content is at your own risk. Global Loyalty Organisation Ltd. disclaims all warranties related to the content, including implied warranties of merchantability, fitness for a particular purpose, non-infringement, and title, and is not liable for a particular purpose, non-infringement, and title, and is not liable for any interruptions. Some jurisdictions do not allow the exclusion of certain warranties, so these jurisdictions may not apply to you. Global Loyalty Organisation Ltd. Reserves the right to modify, interrupt, or discontinue the content without notice and is not liable for doing so.
Global Loyalty Organisation Ltd. shall not be liable for any damages, including special, indirect, consequential, or incidental damages, or damages for lost profits, revenue, or use, arising out of or related to the content, whether in contract, negligence, tort, statute, equity, law, or otherwise, even if advised of such damages. Some jurisdictions do not allow limitations on liability for incidental or consequential damages, so this limitation may not apply to you. These disclaimers and limitations apply to Global Loyalty Organisation Ltd. and its parent, affiliates, related companies, contractors, sponsors, and their respective directors, officers, members, employees, agents, content providers, licensors, and advisors.
The content and its compilation, created by Global Loyalty Organisation Ltd, are the property of Global Loyalty Organisation Ltd. and cannot be reproduced without prior written permission.
