Walmart has expanded the role of its Chief Revenue Officer, Seth Dallaire, to Chief Growth Officer for Walmart U.S. While continuing to oversee the revenue organization, Dallaire will now also lead the marketing, design, and product teams, according to a memo from John Furner, President and CEO of Walmart U.S.
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WalmartWalmart has expanded the role of its Chief Revenue Officer, Seth Dallaire, to Chief Growth Officer for Walmart U.S. While continuing to oversee the revenue organization, Dallaire will now also lead the marketing, design, and product teams, according to a memo from John Furner, President and CEO of Walmart U.S., sent to associates on Friday (Oct. 11).
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Image: Walmart
The memo also announced that Jon Alferness, Chief Product Officer for Walmart U.S., will depart the company but will remain in an advisory capacity until the end of the year.
Furner highlighted Walmart U.S.’s shift from a traditional store-based model to a “people-led, tech-powered, omnichannel business” in recent years, attributing much of this change to the new initiatives developed under Dallaire’s leadership. Key examples include Walmart+, which saw a double-digit membership increase last quarter; Walmart Connect, which grew by 30%; and Walmart Data Ventures, which doubled its client base over the past year.
Furner described this period as an exciting time for Walmart’s U.S. operations and noted that aligning more capabilities under Dallaire’s leadership will help improve customer experiences.
Prior to joining Walmart in 2021, Dallaire was the Chief Revenue Officer at Instacart, where he built the company’s advertising business and collaborated with over 2,500 brands. He previously held senior sales positions at Amazon, Yahoo!, and Microsoft.
In September, Walmart revealed that its early holiday shopping event would be available first to Walmart+ members, offering them early access to the best deals. Speaking at the Goldman Sachs Communacopia and Technology Conference, Dallaire emphasized the importance of ongoing communication with Walmart+ members to understand their needs and explore additional benefits Walmart could offer.
Source: Walmart
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