Al Khoory Hotels, a key player in the hospitality sector under the Al Khoory Group, has officially launched its new loyalty program, Hayakum Al Khoory Rewards. This initiative comes at a time when the company is experiencing a surge in guest numbers and year-on-year revenue per available room (RevPAR) growth, reflecting its commitment to excellence in hospitality.
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GLOAl Khoory Hotels, a key player in the hospitality sector under the Al Khoory Group, has officially launched its new loyalty program, Hayakum Al Khoory Rewards. This initiative comes at a time when the company is experiencing a surge in guest numbers and year-on-year revenue per available room (RevPAR) growth, reflecting its commitment to excellence in hospitality.
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Image: Al Khoory hotels
Embracing Heritage with a Warm Welcome
The name Hayakum, which translates to “welcome” in Arabic, is a nod to Al Khoory Hotels’ Emirati heritage and its dedication to providing a warm and inviting atmosphere for guests. Since its inception in 2008, Al Khoory Hotels has prioritized fostering long-term relationships with its clientele, and the new loyalty program aims to strengthen these bonds even further.
Exclusive Benefits for Members
Free to join, Hayakum Al Khoory Rewards offers members an array of exclusive and unique benefits designed to enhance their stay. Key features include:
- Discounts on room rates
- Priority check-in and late check-out
- Priority reservations at restaurants and spas within the Al Khoory portfolio
- Discounted rates for local heritage tours
- Access to a dedicated concierge service
- Flexible cancellation policies
Mr. Abdulla Mohammed Tayeb Khoory, Vice Chairman of Al Khoory Group, emphasized that the loyalty program represents a new chapter in the brand’s commitment to unmatched service and exclusive rewards. He stated, “Hayakum reflects our appreciation for our guests’ continued support and trust in the brand by providing benefits that go beyond mere points and discounts.”
A Focus on Meaningful Experiences
What sets Hayakum apart from traditional loyalty programs is its emphasis on creating meaningful experiences rather than merely accumulating points. This approach aligns with broader industry trends towards personalization, sustainability, and value-driven service, aiming to foster lasting relationships with customers. Khoory added, “We are setting a new benchmark for loyalty programs in the region, aligning with the needs and preferences of today’s travelers.”
Enhanced Digital Experience
The launch of Hayakum coincides with Al Khoory Hotels’ revamped website, designed to enhance the guest experience further. The intuitive platform not only streamlines bookings but also offers seamless loyalty management, making it easier for guests to track their rewards and benefits.
Commitment to Quality and Convenience
Al Khoory Hotels has built a solid reputation for providing quality accommodation, exceptional service, and outstanding value. With a growing portfolio of properties strategically located across Dubai, the brand caters to the diverse needs of both business and leisure travelers. The current offerings include:
- Al Khoory Hotel Apartments: A 144-key property
- Al Khoory Atrium Hotel: A 227-key, four-star hotel located in Al Barsha
- Al Khoory Executive Hotel: A three-star establishment with 211 keys
Each hotel offers easy access to Dubai’s major business districts, tourist attractions, and cultural landmarks. Guests can enjoy a holistic hospitality experience, featuring amenities such as state-of-the-art fitness centers, rooftop infinity pools, and world-class dining options.
Join the Hayakum Community
Al Khoory Hotels invites all travelers—whether frequent visitors or newcomers to Dubai—to join Hayakum Al Khoory Rewards and enjoy its exclusive benefits. The program not only enhances the stay of guests but also fosters a sense of community within the hospitality experience, valuing exceptional service, sustainability, and innovation.
About Al Khoory Group
The Al Khoory Group is a diversified conglomerate with operations in various sectors, including real estate, automobile services, equipment trading, and hospitality. Established throughout the UAE and Oman, the group continues to expand its reach, with a commitment to quality and excellence across all its ventures.
In conclusion, the launch of Hayakum Al Khoory Rewards marks a significant milestone for Al Khoory Hotels, positioning the brand as a leader in innovative hospitality and guest experience. With a focus on meaningful interactions and a deep-rooted commitment to customer satisfaction, Al Khoory Hotels is poised to redefine the loyalty program landscape in the region.
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