Coinbase has launched its new Amex-network Coinbase One Card for U.S. Coinbase One members, offering up to 4% back in bitcoin, no foreign transaction fees, and flexible bill payment options — coinciding with Gemini’s debut of a Solana credit card featuring auto-staking.
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GLOWhat’s new & why it matters
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Open access (U.S.): Coinbase’s new credit card is now available to U.S. customers who are — or become — Coinbase One members. The membership costs $49.99 per year, and the rollout was confirmed by Max Branzburg, head of consumer and business products.
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Rewards & fees: The card offers up to 4% back in bitcoin on all purchases and no foreign transaction fees. Cardholders can pay their bill from a linked bank account or directly with crypto held on Coinbase. Coinbase says BTC rewards don’t appear on 1099 forms when earned, though taxes may apply when rewards are sold.
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Reward tiers: Most users start at 2% back, with higher tiers — up to 4% — available depending on factors such as assets held on Coinbase and user activity.
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Network and issuer: The product runs on the American Express network, is managed jointly by Coinbase and Cardless, and is issued by First Electronic Bank.
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Bitcoin-inspired design: The physical card carries an engraving referencing Bitcoin’s Genesis Block, underscoring Coinbase’s “bitcoin-first” brand identity.
Competitive context: Gemini’s new twist
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Gemini Credit Card (Solana edition): Launched just days before Coinbase’s rollout, Gemini’s SOL-themed card offers up to 4% back in SOL on gas, EV charging, and rideshare (capped), 3% on dining, 2% on groceries, and 1% on all other purchases. It also includes merchant offers of up to 10% and a new auto-staking feature for SOL rewards. The card charges no annual fee and no foreign transaction fees.
For shoppers:
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Coinbase One Card: Bitcoin-only rewards on every purchase, tiered up to 4%, membership required, Amex network, no FX fees, and flexible bill payment via bank or crypto.
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Gemini (Solana edition): Category-based crypto rewards, optional staking for SOL, no annual fee, and no FX fees — ideal for users who want multi-asset exposure and variable bonuses.
Global Loyalty Organisation take: crypto cards go mainstream
Coinbase’s move signals the next phase in the global convergence of crypto and traditional payments. Major networks like Visa, Mastercard, and Amex are now competing to support crypto-linked cards, while fintechs in Europe, Asia, and Latin America push similar programs with stablecoin and DeFi integrations.
The Coinbase One Card aligns with a global trend toward subscription-based financial ecosystems, where loyalty, rewards, and identity are bundled. As exchange-branded cards gain traction, the market is shifting from novelty crypto perks to serious loyalty ecosystems that mirror airline or hotel programs — but with digital assets at the center.
Source: Coinbase
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