Fresh On Table, a leader in promoting local agriculture and sustainable food systems, has joined forces with the World Sustainable Hospitality Alliance (the Alliance) to create a strategic partnership aimed at advancing sustainability across the global hospitality sector.
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GLOFresh On Table, a leader in promoting local agriculture and sustainable food systems, has joined forces with the World Sustainable Hospitality Alliance (the Alliance) to create a strategic partnership aimed at advancing sustainability across the global hospitality sector.
This collaboration is set to leverage the strengths of both organisations to accelerate sustainable transformation within the industry, with a concentrated effort on reducing environmental impact, enhancing food security, and promoting a circular economy.
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Image: Carrot
The partnership will focus on several key areas of collaboration, including the amplification of sustainability initiatives within hospitality, through targeted projects and initiatives that drive meaningful change. Fresh On Table and the Alliance will facilitate knowledge exchange activities designed to enhance operational efficiencies and align strategic sustainability priorities across the sector. Additionally, they will work together on joint project development aimed at addressing common challenges and fostering long-term environmental responsibility.
Through co-leading innovative research programs, the partnership will also create tools and metrics to measure sustainability performance, further enhancing service delivery in the hospitality field. Notably, Fresh On Table will be recognised as an Accelerator within the Alliance, establishing its sustainable food model as a benchmark for best practices throughout Europe and beyond.
The Alliance is a coalition of hospitality companies and strategic partners dedicated to driving innovative solutions for a responsible and sustainable hospitality sector, encompassing over 55,000 hotels across 300 brands and more than 100 members and partners.
Glenn Mandziuk, CEO of the Alliance, expressed:
“We are pleased to welcome Fresh On Table to the Alliance as we collaborate to help accelerate our industry towards Net Positive Hospitality. This partnership aims to address key environmental and social challenges by integrating innovative solutions and fostering best practices within the industry. Driving knowledge sharing is essential to achieving our vision of giving back more than we take.”
Atul Chopra, Founder & CEO of Fresh On Table, added:
“We are proud to partner with the World Sustainable Hospitality Alliance to further our shared vision of creating a sustainable future for the hospitality industry. This partnership will not only strengthen our efforts to promote local food systems but also contribute to global food security and the reduction of carbon footprint.”
Source: World Sustainable alliace
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