voco Hotels, a premium hotel brand under IHG Hotels & Resorts (IHG), has launched a new coffee brand called Birdie Bean. Using organic coffee beans sourced from Pu’er, Yunnan, the brand combines local specialty ingredients to uphold its commitment to environmental sustainability and provide guests with diverse experiences.
(Image Source)
IHG® Hotels & ResortsAs a new coffee brand inspired by the coffee legend “Sheikh Omar”, Birdie Bean’s brand is cleverly designed to combine the dynamic elements of the voco Hotels mascots – the finches, owl and flamingoes – symbolizing the endless vitality of nature.
(Image Source)
Image: Coffe
Birdie Bean coffee brand carefully selects high-quality coffee beans from organic farms in Pu’er, Yunnan. Local planting methods are eco-friendly and demonstrate the Yunnan coffee industry’s unwavering commitment to environmental protection. By strictly adhering to organic planting standards and reducing the use of chemical fertilizers and pesticides, damage to the natural environment is minimized and local biodiversity is preserved. The brand has also incorporated Yunnan specialty ingredients such as Pu’er tea and tamarind to meticulously craft coffee drinks that are unique and representative of authentic local flavors as tribute to the province’s culture and a reflection of voco Hotels’ focus on sustainability.
In today’s fast-paced world, coffee mirrors the youth’s attitude towards life. Its first aroma kickstarts the day and brings a source of inspiration during work breaks, making it an indispensable companion on business trips and leisure travel. The newly launched Birdie Bean coffee brand addresses the needs of young travelers, while offering a new, upgraded take on coffee products for their journeys. The voco Hotels brand is driven by youth, vitality and freedom. Specially crafted Birdie Bean coffee drinks will accompany relaxing and comfortable stays at the hotel, putting quality and attention to detail first to build an exquisite atmosphere for guests to get fully immersed in.
A coffee experience for every scene, guided by sustainability principles
The voco Hotels brand’s three hallmarks – Come on in, Me Time, and voco® life – are woven into each guest experience. From the moment they enter, Come on in makes guests feel at home with a warm welcome and enthusiastic service; Me Time is found as they enter a quiet and provide space of their own; and voco® life personifies the brand’s thoughtfully diversified dining experiences. With fun and delectable surprises at every turn, these hallmarks embody a memorable stay with each visit.
The Birdie Bean coffee shop has become an ideal spot for guests to enjoy a leisurely coffee in the hotel lobby. Through the Birdie Bean drip coffee product, voco Hotels extends this exquisite coffee experience to guest rooms for an extra dimension of quality.
In addition, the voco Hotels brand offers other creative, environment friendly retail products such as flamingo pillows and owl mugs to add more fun to guests’ journeys while advocating a sustainable lifestyle. At the coffee festival, the Birdie Bean coffee brand presented Yunnan specialty coffees such as Pu’er latte, Yunan Sour and tamarinds soda. Proceeds from the event will be donated in full to the Jiangchun Green Light-Year Environmental Service Center in Minhang District, Shanghai as part of the brand’s social responsibilities and environmentalism efforts.
Jerome Qiu, Chief Operating Officer of IHG Greater China, said: “IHG’s brand DNA is built on meeting the needs of consumers to craft unique experiences for guests. The birth of the Birdie Bean coffee brand is the result of close collaboration and ingenuity between the F&B department and the brand team. It perfectly integrates coffee culture, fine dining and brand excellence, while enriching the exclusive experience of the voco Hotels. By leading with sustainability and creating diversified coffee offerings, Birdie Bean coffee brand satisfies both soul and taste.”
As of the 30 September 2024, the voco Hotels brand has opened 17 hotels in Greater China. On September 30, the first Birdie Bean coffee shop was opened at voco Suites Shanghai Hongqiao CBD, presenting another innovative move by the brand. A second Birdie Bean coffee shop will be opened at voco Guangzhou Shifu by the end of the year, masterfully pairing one-of-a-kind charm with local culture for its guests.
SOurce: IHG Hotels & resort
Disclaimer: Press release
© Press Release 2025
Send us your press releases to news@globalloyalty.org
Press releases originate from external third-party providers. This website does not have responsibility or control over its content, which is presented as is, without any alterations. Neither this website nor its affiliates guarantee the accuracy of the views or opinions expressed in the press release.
The press release is intended solely for informational purposes and does not offer tax, legal, or investment advice, nor does it express any opinion regarding the suitability, value, or profitability of specific securities, portfolios, or investment strategies. Neither this website nor its affiliates are liable for any errors or inaccuracies in the content, nor for any actions taken based on it. By using the information provided in this article, you agree to do so at your own risk.
To the maximum extent permitted by applicable law, this website, its parent company, subsidiaries, affiliates, shareholders, directors, officers, employees, agents, advertisers, content providers, and licensors shall not be liable to you for any direct, indirect, consequential, special, incidental, punitive, or exemplary damages, including but not limited to lost profits, savings, and revenues, whether in negligence, tort, contract, or any other theory of liability, even if the possibility of such damages was known or foreseeable.
The images used in press releases and articles provided by 3rd party sources belong to the respective source provider and are used for illustrative purposes in accordance with the original press releases and publications.
Disclaimer: Content
While we strive to maintain accurate and up-to-date content, Global Loyalty Organisation Ltd. makes no representations or warranties of any kind, express or implied, about the correctness accuracy, completeness, adequacy, or reliability of the information or the results derived from its use, not that the content will meet your requirements or expectations. The content is provided “as is” and “as available”. You agree that your use of the content is at your own risk. Global Loyalty Organisation Ltd. disclaims all warranties related to the content, including implied warranties of merchantability, fitness for a particular purpose, non-infringement, and title, and is not liable for a particular purpose, non-infringement, and title, and is not liable for any interruptions. Some jurisdictions do not allow the exclusion of certain warranties, so these jurisdictions may not apply to you. Global Loyalty Organisation Ltd. Reserves the right to modify, interrupt, or discontinue the content without notice and is not liable for doing so.
Global Loyalty Organisation Ltd. shall not be liable for any damages, including special, indirect, consequential, or incidental damages, or damages for lost profits, revenue, or use, arising out of or related to the content, whether in contract, negligence, tort, statute, equity, law, or otherwise, even if advised of such damages. Some jurisdictions do not allow limitations on liability for incidental or consequential damages, so this limitation may not apply to you. These disclaimers and limitations apply to Global Loyalty Organisation Ltd. and its parent, affiliates, related companies, contractors, sponsors, and their respective directors, officers, members, employees, agents, content providers, licensors, and advisors.
The content and its compilation, created by Global Loyalty Organisation Ltd, are the property of Global Loyalty Organisation Ltd. and cannot be reproduced without prior written permission.
