Air India has launched a revamped loyalty program, the Maharaja Club, merging the top features of Flying Returns and Club Vistara into a unified, seamless experience. This transformation brings a wider range of privileges and exclusive benefits, while keeping the valued aspects of the original Flying Returns program for existing members.
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Air IndiaAir India has launched a revamped loyalty program, the Maharaja Club, merging the top features of Flying Returns and Club Vistara into a unified, seamless experience. This transformation brings a wider range of privileges and exclusive benefits, while keeping the valued aspects of the original Flying Returns program for existing members.
Program Structure and Tiers
The Maharaja Club maintains the familiar tier system—Red, Silver, Gold, and Platinum—but now operates on a new rewards currency, ‘Maharaja Points,’ and identifies members with a unique ‘Maharaja Club ID.’ This new framework aims to provide frequent flyers with a more streamlined, rewarding experience.
The Story Behind the Transformation
At the core of the program’s new identity is Air India’s classic mascot, the Maharaja, refreshed to align with the airline’s modern engagement approach. Representing warmth and hospitality, the Maharaja is now reimagined to balance traditional values with a contemporary touch. This transformation reflects Air India’s commitment to premium service, especially in Business and First Class, while preserving the brand’s historic charm. By renaming the loyalty program to ‘Maharaja Club,’ Air India strengthens the emotional connection with passengers, creating a unique sense of belonging.
The Ultimate VIP Experience
The Maharaja Club is crafted to make members feel valued at every stage of their journey. From priority check-in to exclusive boarding privileges, the program is designed for a seamless, premium experience. Members also enjoy cabin upgrades for enhanced comfort, adding an element of luxury and exclusivity to their travels. These thoughtful benefits aim to evoke “that special feeling” both in the air and on the ground.
Exclusive Benefits and Rewards
Key benefits of the Maharaja Club remain, allowing members to earn Maharaja Points on Air India and its 24 Star Alliance partners, as well as through non-airline partnerships. These points can be redeemed for Reward Flights or Cabin Upgrades, offering members more value for their loyalty. Every journey with Air India assures members a unique, elevated experience, reinforcing their connection to the airline.
A New Era of Loyalty and Luxury
The Maharaja Club ushers in a new era for Air India’s frequent flyer program, merging the strengths of Flying Returns and Club Vistara into one cohesive offering. With a focus on personalized, customer-centric experiences, Air India renews its promise to make every journey special. Combining the heritage of the Maharaja mascot with modern customer expectations, the Maharaja Club ensures its members are treated like royalty. Whether for business or leisure, the program rewards loyalty with exceptional luxury, making each trip memorable.
Source: Air India
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