Location: Hong Kong, Hong Kong SAR - Click inside to apply.
(Image Source)
Malaysia Airlines
Job description:
Position Title: Senior Executive, Eastern Region International Marketing & Digital (China and Hong Kong)
Report To: Marketing Manager (China and Hong Kong)
Position Summary
Reporting to the Marketing Manager (China and Hong Kong), this role collaborates closely with regional marketing teams to achieve revenue objectives. It is accountable for driving revenue performance through digital channels by planning, executing, and monitoring comprehensive marketing campaigns aligned with the Commercial Strategic Pillars. The role also provides opportunities for excellence and exposure in a global marketing environment, offering significant learning and growth potential.
Key Accountability
- Execution of Go-to-Market (GTM) Strategy
- Assist in developing and executing GTM strategy/plan for Hong Kong and Mainland China in collaboration with cross-functional teams, including creative, CRM, RMD, and digital marketing. Clearly articulate campaign objectives to ensure effective execution.
- Campaign Management and Alignment
- Oversee the delivery of marketing campaigns, ensuring they are aligned with commercial presence guidelines and effectively support campaign goals. Manage the development and localization of marketing collaterals such as brochures, presentation, digital content, owned and paid media creative etc.
- Media Coordination
- Support regional team to coordinate media agencies and owners to communicate campaign objectives and ensure the media plan aligns with strategic goals. Manage the media booking process and oversee budget/invoice tracking.
- Performance Monitoring and Analysis
- Monitoring Post Campaign Report (PCR) to evaluate campaign performance against key performance indicators (KPIs) and Return on Investment (ROI). Provide actionable insights and recommendations for optimization.
- Content Engagement
- Assist to laisse with the social media team and marketing content agencies to create engaging content that resonates with consumers and enhances brand interaction.
- Product Performance Enhancement
- Proactively support the leisure product team to drive the performance of niche travel offerings, ensuring they meet market demands.
- Local Marketing Initiatives
- Support, coordinate and lead the implementation of local marketing efforts, including partnerships, sponsorships, and on-ground activations, in collaboration with the Regional/HQ team.
- Localization of Consumer Touchpoints
- Ensure that all marketing materials and consumer touchpoints are fully localized to resonate with the target audience.
- Industry Trends and Regulatory Awareness
- Stay informed about industry trends, consumer insights, and regulatory changes that may impact marketing strategies in China and Hong Kong.
- Perform other Ad hoc Tasks
- Respond to ad hoc requests from Region/HQ as needed and contribute to the development of action plans to support overall marketing objectives.
Qualification & Working Experience
- Bachelor’s degree in marketing, Business Administration, or a related field. Master’s degree is a plus.
- At least 3 years of experience
Source: Malaysia Airlines
Disclaimer: Press release
© Press Release 2025
Send us your press releases to news@globalloyalty.org
Press releases originate from external third-party providers. This website does not have responsibility or control over its content, which is presented as is, without any alterations. Neither this website nor its affiliates guarantee the accuracy of the views or opinions expressed in the press release.
The press release is intended solely for informational purposes and does not offer tax, legal, or investment advice, nor does it express any opinion regarding the suitability, value, or profitability of specific securities, portfolios, or investment strategies. Neither this website nor its affiliates are liable for any errors or inaccuracies in the content, nor for any actions taken based on it. By using the information provided in this article, you agree to do so at your own risk.
To the maximum extent permitted by applicable law, this website, its parent company, subsidiaries, affiliates, shareholders, directors, officers, employees, agents, advertisers, content providers, and licensors shall not be liable to you for any direct, indirect, consequential, special, incidental, punitive, or exemplary damages, including but not limited to lost profits, savings, and revenues, whether in negligence, tort, contract, or any other theory of liability, even if the possibility of such damages was known or foreseeable.
The images used in press releases and articles provided by 3rd party sources belong to the respective source provider and are used for illustrative purposes in accordance with the original press releases and publications.
Disclaimer: Content
While we strive to maintain accurate and up-to-date content, Global Loyalty Organisation Ltd. makes no representations or warranties of any kind, express or implied, about the correctness accuracy, completeness, adequacy, or reliability of the information or the results derived from its use, not that the content will meet your requirements or expectations. The content is provided “as is” and “as available”. You agree that your use of the content is at your own risk. Global Loyalty Organisation Ltd. disclaims all warranties related to the content, including implied warranties of merchantability, fitness for a particular purpose, non-infringement, and title, and is not liable for a particular purpose, non-infringement, and title, and is not liable for any interruptions. Some jurisdictions do not allow the exclusion of certain warranties, so these jurisdictions may not apply to you. Global Loyalty Organisation Ltd. Reserves the right to modify, interrupt, or discontinue the content without notice and is not liable for doing so.
Global Loyalty Organisation Ltd. shall not be liable for any damages, including special, indirect, consequential, or incidental damages, or damages for lost profits, revenue, or use, arising out of or related to the content, whether in contract, negligence, tort, statute, equity, law, or otherwise, even if advised of such damages. Some jurisdictions do not allow limitations on liability for incidental or consequential damages, so this limitation may not apply to you. These disclaimers and limitations apply to Global Loyalty Organisation Ltd. and its parent, affiliates, related companies, contractors, sponsors, and their respective directors, officers, members, employees, agents, content providers, licensors, and advisors.
The content and its compilation, created by Global Loyalty Organisation Ltd, are the property of Global Loyalty Organisation Ltd. and cannot be reproduced without prior written permission.
