Navigating the crowded marketplace is challenging, given its numerous communication channels and platforms. Rozdeba leverages over 30 years of branding, marketing, and communications experience to provide actionable insights, real-world examples, extensive research, and clear strategies.
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GLOIn an era when brands shape every aspect of our lives, strategic branding expert Kim D. Rozdeba has introduced his groundbreaking book, LOYALNOMICS™: The Power of Branding. This essential guide is designed for businesses of all sizes, with content that is informative, accessible, and relevant to all.
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Branding has emerged as the key differentiator in a competitive marketplace where products are often indistinguishable from each other. Successful companies like Uber, Airbnb, and Google thrive by cultivating strong brand identities rather than relying on physical assets. The focus has shifted from product features to the emotional connections brands forge with customers, making the most successful businesses also the most recognized.
“Branding is the guiding force that influences every decision within a business,” Rozdeba emphasizes. “LOYALNOMICS is the go-to branding manual for any brand builder.”
Navigating the crowded marketplace is challenging, given its numerous communication channels and platforms. Rozdeba leverages over 30 years of branding, marketing, and communications experience to provide actionable insights, real-world examples, extensive research, and clear strategies. His work with some of the most iconic Fortune 500 brands underpins content that empowers business leaders, marketers, and entrepreneurs to create brands that resonate deeply with customers.
LOYALNOMICS explores the essential elements of branding—commitment, construction, community, content, and consistency—and demonstrates their vital roles in crafting a cohesive brand experience. Rozdeba has created an easy-to-understand guide to aligning all the activities within your brand, ensuring customer loyalty and financial success.
“I wish I could have read this book before I started my branding career,” Rozdeba admits.
Building on the success of his acclaimed first book, Branding Queens, Rozdeba offers compelling insights into the complex world of branding. Laura Reis, co-author of the bestseller The 22 Immutable Laws of Branding, praises LOYALNOMICS as “the ultimate branding playbook for building a brand consumers won’t be able to resist.”
LOYALNOMICS was a finalist in the 2024 Best Book Awards and received a five-star rating from Readers’ Favorite Book Review, which called it “one of the most powerful and complete books on branding.”
Available in hardcover and digital formats on major online retailers like Amazon and soon on Audible Books, LOYALNOMICS invites both seasoned and novice brand builders to delve deeply into branding, inspiring them to act decisively and creatively.
SOURCE Rozdeba Brand & Co.
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