Ziraat Bank is taking its collaboration with Mastercard to the next level by bringing world football icon Lionel Messi onto the field as part of a strong partnership for the Bankkart campaign. Through this collaboration, Ziraat Bank aims to offer its customers not only financial services but also unique and innovative experiences.
(Image Source)
MastercardZiraat Bank, the Turkish bank with the most extensive service network, has partnered with Mastercard, a leading technology company in payment systems and include legendary football icon Lionel Messi in its campaign. Through this collaboration, Ziraat Bank aims to provide its customers with an innovative and exclusive experience, while leveraging Messi’s global image to expand the reach of Bankkart’s benefits to a broader audience.
Ziraat Bank’s solution offers users a combined credit and debit card experience through a single card, promising a seamless financial journey. With Mastercard’s payment infrastructure, Bankkart holders can enjoy faster and easier payments, both domestically and internationally, by using Bankkart’s contactless payment and mobile application features.
In Ziraat Bank’s statement: “As part of their global sponsorship agreement with Lionel Messi, Mastercard has generously offered the rights they hold for Messi to be used by Bankkart in Turkey at no cost. We believe that the Bankkart Lionel Messi campaign, made possible with the invaluable support of Mastercard, will greatly contribute to raising awareness of all the advantages our brand offers. We are excited about this collaboration, where Messi joins forces with the Bankkart brand of Ziraat Finance Group, Turkey’s largest financial brand.”
Avşar Gürdal, General Manager of Mastercard Turkey and Azerbaijan, stated: “We bring Mastercard’s global sponsorship assets to our clients within the framework of innovative marketing communication projects. For the Bankkart communication project, which we will carry out with Ziraat Bank between October and December 2024, we are positioning Lionel Messi as one of our global sponsorship assets. This collaboration not only strengthens our presence in the Turkish market but also stands as an important testament to our long-term partnership with Ziraat Bank.”
A New Experience in Card Usage
Ziraat Bank’s Bankkart combines the features of both credit and debit cards into a single card for its users. The credit card number is displayed on the front of the card, while the debit card number is on the back, offering users the option to choose which card to use when making transactions at POS terminals or ATMs. Bankkart aims to provide the opportunity for users to make installment payments, earn points, participate in campaigns, and benefit from attractive discounts at partnered merchants. With features like contactless payment and 3D Secure, Bankkart offers fast and secure transactions, providing modern solutions for its users’ financial needs in the digital world.
Source: Mastercard
Disclaimer: Press release
© Press Release 2025
Send us your press releases to news@globalloyalty.org
Press releases originate from external third-party providers. This website does not have responsibility or control over its content, which is presented as is, without any alterations. Neither this website nor its affiliates guarantee the accuracy of the views or opinions expressed in the press release.
The press release is intended solely for informational purposes and does not offer tax, legal, or investment advice, nor does it express any opinion regarding the suitability, value, or profitability of specific securities, portfolios, or investment strategies. Neither this website nor its affiliates are liable for any errors or inaccuracies in the content, nor for any actions taken based on it. By using the information provided in this article, you agree to do so at your own risk.
To the maximum extent permitted by applicable law, this website, its parent company, subsidiaries, affiliates, shareholders, directors, officers, employees, agents, advertisers, content providers, and licensors shall not be liable to you for any direct, indirect, consequential, special, incidental, punitive, or exemplary damages, including but not limited to lost profits, savings, and revenues, whether in negligence, tort, contract, or any other theory of liability, even if the possibility of such damages was known or foreseeable.
The images used in press releases and articles provided by 3rd party sources belong to the respective source provider and are used for illustrative purposes in accordance with the original press releases and publications.
Disclaimer: Content
While we strive to maintain accurate and up-to-date content, Global Loyalty Organisation Ltd. makes no representations or warranties of any kind, express or implied, about the correctness accuracy, completeness, adequacy, or reliability of the information or the results derived from its use, not that the content will meet your requirements or expectations. The content is provided “as is” and “as available”. You agree that your use of the content is at your own risk. Global Loyalty Organisation Ltd. disclaims all warranties related to the content, including implied warranties of merchantability, fitness for a particular purpose, non-infringement, and title, and is not liable for a particular purpose, non-infringement, and title, and is not liable for any interruptions. Some jurisdictions do not allow the exclusion of certain warranties, so these jurisdictions may not apply to you. Global Loyalty Organisation Ltd. Reserves the right to modify, interrupt, or discontinue the content without notice and is not liable for doing so.
Global Loyalty Organisation Ltd. shall not be liable for any damages, including special, indirect, consequential, or incidental damages, or damages for lost profits, revenue, or use, arising out of or related to the content, whether in contract, negligence, tort, statute, equity, law, or otherwise, even if advised of such damages. Some jurisdictions do not allow limitations on liability for incidental or consequential damages, so this limitation may not apply to you. These disclaimers and limitations apply to Global Loyalty Organisation Ltd. and its parent, affiliates, related companies, contractors, sponsors, and their respective directors, officers, members, employees, agents, content providers, licensors, and advisors.
The content and its compilation, created by Global Loyalty Organisation Ltd, are the property of Global Loyalty Organisation Ltd. and cannot be reproduced without prior written permission.
