Landmark Group has unveiled Landmark Reach, a cutting-edge retail media division aimed at creating hyper-personalised customer experiences and boosting marketing capabilities for partner brands. Supported by partnerships with Publicis Group and Yango, this initiative positions Landmark as a frontrunner in the region’s fast-growing retail media space.
(Image Source)
Landmark GroupA Strategic Expansion into Retail Media
In a bold move to stay ahead in the evolving digital commerce space, Landmark Group, the leading omnichannel retail and hospitality conglomerate based in Dubai, has announced the launch of Landmark Reach, its new retail media division. The initiative is part of Landmark’s broader strategy to transform its extensive retail network and consumer data assets into a powerful advertising and engagement platform.
With global retail media ad spending expected to grow by over 21.8% in 2024 and projected to surpass $200 billion by 2026, Landmark Reach aims to tap into this booming sector by multiplying digital touchpoints and delivering value-added marketing opportunities for partner brands.
Technology and Partnerships at the Core
To drive this transformation, Landmark Reach has formed launch partnerships with two major players in the marketing and tech space — Publicis Group and Yango. These collaborations enable partners to leverage Landmark’s data-rich customer insights and offer personalised, scalable media solutions to their clients.
“Landmark Reach marks a new milestone for the Group,” said Rahul Jagtiani, Group Director at Landmark Group. “It combines our strengths in customer experience, technology, and first-party data to provide a unique value proposition for partner brands.”
A Full-Funnel Retail Media Ecosystem
Landmark Reach’s offering includes sponsored product ads, on-site display banners, and in-store campaigns, providing a full-funnel advertising experience. The division’s ad-serving platform empowers brands to connect with customers at critical moments in their purchase journey using targeted, measurable, and dynamic ad formats.
According to Sohail Nawaz MBE, Head of Landmark Reach, the goal is to turn every customer interaction — whether digital or in-store — into a meaningful engagement opportunity. “Retail media is the next wave of digital advertising,” he said. “We’re offering our partners a turnkey solution, including SKU-level closed-loop measurement, campaign analytics, and integration with our popular Shukran loyalty program.”
Data Privacy and Personalisation
A key pillar of Landmark Reach’s strategy is delivering personalised campaigns without compromising customer data privacy. By using advanced targeting and consumer segmentation tools, brands can craft precise messages that help guide purchasing decisions, all while maintaining trust and transparency.
This reflects Landmark’s broader focus on customer-centric innovation, integrating commerce, data, and media across its diverse portfolio of brands such as Centrepoint, Max, Home Centre, Babyshop, Splash, and Lifestyle.
With the launch of Landmark Reach, Landmark Group has positioned itself at the forefront of the retail media revolution, offering unmatched opportunities for brands to connect with millions of consumers through a unified, data-driven, and omni-channel platform. As retail media becomes a dominant force in global advertising, Landmark’s latest move signals a powerful evolution in how retailers create value — not just through products, but through partnerships, insights, and meaningful customer engagement.
About Landmark Group
Founded in 1973, Landmark Group has grown into one of the largest retail and hospitality companies in the Middle East, Africa, and India, with over 2,200 outlets and a workforce of more than 53,000 employees. Its reach spans fashion, home, electronics, food, leisure, and fitness sectors, supported by industry-leading logistics operations and a digital-first mindset.
Sourcew: Landmark Group
Disclaimer: Press release
© Press Release 2025
Send us your press releases to news@globalloyalty.org
Press releases originate from external third-party providers. This website does not have responsibility or control over its content, which is presented as is, without any alterations. Neither this website nor its affiliates guarantee the accuracy of the views or opinions expressed in the press release.
The press release is intended solely for informational purposes and does not offer tax, legal, or investment advice, nor does it express any opinion regarding the suitability, value, or profitability of specific securities, portfolios, or investment strategies. Neither this website nor its affiliates are liable for any errors or inaccuracies in the content, nor for any actions taken based on it. By using the information provided in this article, you agree to do so at your own risk.
To the maximum extent permitted by applicable law, this website, its parent company, subsidiaries, affiliates, shareholders, directors, officers, employees, agents, advertisers, content providers, and licensors shall not be liable to you for any direct, indirect, consequential, special, incidental, punitive, or exemplary damages, including but not limited to lost profits, savings, and revenues, whether in negligence, tort, contract, or any other theory of liability, even if the possibility of such damages was known or foreseeable.
The images used in press releases and articles provided by 3rd party sources belong to the respective source provider and are used for illustrative purposes in accordance with the original press releases and publications.
Disclaimer: Content
While we strive to maintain accurate and up-to-date content, Global Loyalty Organisation Ltd. makes no representations or warranties of any kind, express or implied, about the correctness accuracy, completeness, adequacy, or reliability of the information or the results derived from its use, not that the content will meet your requirements or expectations. The content is provided “as is” and “as available”. You agree that your use of the content is at your own risk. Global Loyalty Organisation Ltd. disclaims all warranties related to the content, including implied warranties of merchantability, fitness for a particular purpose, non-infringement, and title, and is not liable for a particular purpose, non-infringement, and title, and is not liable for any interruptions. Some jurisdictions do not allow the exclusion of certain warranties, so these jurisdictions may not apply to you. Global Loyalty Organisation Ltd. Reserves the right to modify, interrupt, or discontinue the content without notice and is not liable for doing so.
Global Loyalty Organisation Ltd. shall not be liable for any damages, including special, indirect, consequential, or incidental damages, or damages for lost profits, revenue, or use, arising out of or related to the content, whether in contract, negligence, tort, statute, equity, law, or otherwise, even if advised of such damages. Some jurisdictions do not allow limitations on liability for incidental or consequential damages, so this limitation may not apply to you. These disclaimers and limitations apply to Global Loyalty Organisation Ltd. and its parent, affiliates, related companies, contractors, sponsors, and their respective directors, officers, members, employees, agents, content providers, licensors, and advisors.
The content and its compilation, created by Global Loyalty Organisation Ltd, are the property of Global Loyalty Organisation Ltd. and cannot be reproduced without prior written permission.
