Location: Boston, MA, USA. Click inside to apply.
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About the Job
Santander is a global bank with over 160 million customers and 167 years of experience, and we are on a unique mission to significantly grow our presence in the US. It all starts with the launch of our national digital bank in 2024. And as we go, we’re building on our core strengths as a company: our global brand, our unified technology platform, and our passionate existing customer base.
As the Senior Associate of Partnership Marketing, you will play an important role in this mission by leading co-marketing with our strategic partner brands in the US. You’ll build win-win relationships with partner marketing teams and design joint marketing plans that inspire engagement with millions of consumers.
USA Job Function Description: Develops and executes marketing strategies and plans. Identifies and develops key insights into clients, the marketplace, competitors, macro tends and market opportunities. Analyzes marketplace trends and customer data to identify opportunities for growth, determines product requirements and defines targeted customer segments and associated messaging. Creates and/or coordinates the production and distribution of advertising and promotional materials. Establishes, implements and ensures consistent branding standards throughout product lines, promotional materials and events.
What You’ll Do
- Define the role that partnerships play in our Santander US integrated marketing strategy.
- Partner with internal leads to win new strategic partner deals. This will include proactively pursuing new opportunities and strategically assessing incoming partner marketing opportunities.
- Build relationships with strategic partner marketing teams, orienting the collective group towards shared goals and a win-win mindset.
- Develop co-marketing plans with our strategic partners that deliver on our shared goals and activate consumers through our differentiated joint value propositions.
- Execute our co-marketing strategy in conjunction with the wider Santander US marketing team, with an emphasis on striking the right balance in leveraging Santander and partner channels.
Qualifications
To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
Education
Bachelor’s Degree or equivalent work experience in Marketing, Public Relations, Communications, Business Administration or equivalent field. (Req)
Master’s Degree in Marketing, Public Relations, Communications, Business Administration or equivalent field. (Pref)
What You’ll Bring To The Team
- 7+ years of experience in partnership marketing, business development or related field
- Experience building relationships and developing successful strategic partnerships at a Fortune 500 company scale
- Excellent communication skills, with an ability to connect the dots and tell a story based on data while also expertly tailoring communication to audiences across functions and levels
- Decisive problem-solving, with an ability to cut through complexity to get the most important work done
- Masters degree a plus
Diversity & EEO Statements: At Santander, we value and respect differences in our workforce and strive to increase the diversity of our teams. We actively encourage everyone to apply.
Santander is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, genetics, disability, age, veteran status or any other characteristic protected by law.
Working Conditions: Frequent Minimal physical effort such as sitting, standing and walking. Occassional moving and lifting equipment and furniture is required to support onsite and offsite meeting setup and teardown. Physically capable of lifting up to fifty pounds, able to bend, kneel, climb ladders.
Employer Rights: Employer Rights:This job description does not list all of the job duties of the job. You may be asked by your supervisors or managers to perform other duties. You may be evaluated in part based upon your performance of the tasks listed in this job description. The employer has the right to revise this job description at any time. This job description is not a contract for employment and either you or the employer may terminate at any time for any reason.
Primary Location: Boston, MA, Boston
Other Locations: Massachusetts-Boston
Organization: Santander Bank N.A.
AN EQUAL OPPORTUNITY EMPLOYER M/F/Vet/Disabled/SO
Source: Santander
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