New campaign pairs the art of hosting with the vibrant lens of comedy, through a lively collaboration with more than 10 celebrated Chinese comedy stars
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Marriott InternationalMarriott Hotels, part of Marriott Bonvoy’s global portfolio of more than 30 extraordinary hotel brands, recently launched the “Wonderful Hospitality For Your Heartfelt Smile” brand campaign in Greater China. The campaign kicks off with five engaging videos starring popular Chinese comedians Yan Peilun, Zhang Youwei, Liu Yang, and Zhu Meiji, who shine a bright spotlight on Marriott’s signature hospitality through the delightful lens of comedy and laughter. The five campaign videos capture everyday moments at Marriott Hotels, from the front office associates who anticipate guest needs to exceptional, in-house dining experiences crafted with passion and care.
As part of the campaign, Marriott Hotels will collaborate with the comedians to host a series of live comedy shows at select properties across Xiamen, Shenzhen, and Beijing from January 20 through the end of March 2025. The shows will blend comedy and entertainment into the vibrant settings of Marriott Hotels, bringing to life its brand promise of “Wonderful Hospitality. Always,” which delivers heartfelt service and an extraordinary travel experience like no other.
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“As the flagship brand of Marriott International, Marriott Hotels offers discerning travelers an inviting environment tailored for comfortable stays made special with heartfelt service,” said Betty Tian, Managing Vice President, Customer, Greater China. “Today’s travelers are seeking greater personal connections with the destinations they visit. With creative cross-industry collaborations, we will offer more enriching guest experiences that enhance our promise of ‘Wonderful Hospitality. Always.’”
The launch of the campaign marks the official kick-off of Marriott Hotels‘ “Wonderful Hospitality” brand program in 71 properties across Greater China. The “Wonderful Hospitality” initiative, which highlights small yet meaningful actions, whether spontaneous or thoughtfully planned, that create unique and lasting human connections. At Marriott Hotels, these Wonderful Gestures can occur at any moment from check-in to check-out. These thoughtful acts — an unexpected treat, a personalized gift for a child, or a simple helping hand — often evoke a smile, and creates an atmosphere of genuine warmth and welcome.
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Marriott Hotels is launching the “Wonderful Hospitality” Brand Program in 71 Properties in Greater China.
Source: Marriott
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