“Our goal is to provide the perfect platform to help our guests and members thoroughly enjoy the magic that happens when they’re truly present,” said Laurie Blair, vice president, global marketing, Hyatt. “From discovering new filmmakers to enjoying iconic brand experiences, or retreating to the newly opened Grand Hyatt Deer Valley, we aim to offer choice and opportunities for unforgettable experiences.”
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HyattWorld of Hyatt kicks off the new year by offering its members unparalleled experiences at the 2025 Sundance Film Festival in Park City, Utah. As the Official Hotel Sponsor, Hyatt will host a series of exclusive, brand-driven events and activations on Main Street during the festival’s opening weekend, January 24–26, 2025. This initiative reflects Hyatt’s commitment to enriching travel experiences and connecting members with moments worth celebrating.
“Our goal is to provide the perfect platform to help our guests and members thoroughly enjoy the magic that happens when they’re truly present,” said Laurie Blair, vice president, global marketing, Hyatt. “From discovering new filmmakers to enjoying iconic brand experiences, or retreating to the newly opened Grand Hyatt Deer Valley, we aim to offer choice and opportunities for unforgettable experiences.”
Be More Here: Member-Exclusive Programming
During Sundance’s opening weekend, World of Hyatt will transform its space at 440 Main Street into a hub for unique brand-inspired activations and wellness experiences, inviting members to immerse themselves in the art of storytelling and self-care.
Activations Inspired by Hyatt’s Diverse Brands
- Not Your Standard Bingo
- The Standard brings its legendary and unconventional bingo night to Park City. Expect a twist on the classic game where anything goes.
- Grand Hyatt Deer Valley-Inspired Drinks
- Members can savor the renowned High Chocolate experience from Grand Hyatt Deer Valley, perfect for warming up amidst the festival buzz.
- World of Hyatt FIND Experiences: Scents of Sundance
- Designed by Alila Napa Valley, this unique activation invites members to explore “The Scents of Sundance” with an Aftel-trained perfumer, offering a sensory connection to the destination.
Wellbeing Mornings
Hyatt encourages members to start their festival days with mindful and invigorating activities:
- 9-10 AM: Mindful Meditation with Headspace
- Join Dora Kamau, a certified breathwork and somatic sound practitioner, for a meditative moment to set your intentions for the day.
- 10:30-11:30 AM: Fitness Sessions with Peloton
- On Friday and Saturday, Peloton Instructor Ally Love leads empowering Barre workout sessions.
- On Sunday, unwind with a relaxing Pilates session guided by Peloton Instructor Aditi Shah.
Celebrate Travel and Exploration with World of Hyatt
World of Hyatt invites members to “Be More Here,” fostering meaningful connections through its global portfolio of hotels and exclusive event opportunities. Members can take full advantage of unique benefits and experiences designed to inspire exploration and reward loyalty.
Not a World of Hyatt member yet? Sign up for free at hyatt.com and gain access to transformative travel experiences.
Note: The term “Hyatt” refers to Hyatt Hotels Corporation and its affiliates. Currently, The Standard hotels do not participate in the World of Hyatt program. Stay tuned for updates on their integration.
World of Hyatt’s presence at the 2025 Sundance Film Festival exemplifies its mission to combine cultural immersion, wellness, and storytelling for travelers seeking more enriching journeys.
Source: Hyatt
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