Through the program, Kroger Plus loyalty customers can access a free 30-minute virtual nutrition coaching session with a Kroger Health registered dietitian.
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GLOKroger Health, the healthcare division of The Kroger Co. (NYSE: KR), has announced the launch of OptUP™ Your Nutrition, a complimentary nutrition coaching program designed to help customers achieve their health and wellness goals. This initiative offers personalized nutrition tips and resources to support healthier eating habits.
Through the program, Kroger Plus loyalty customers can access a free 30-minute virtual nutrition coaching session with a Kroger Health registered dietitian.
“Our customers are eager to improve their overall health and well-being,” said Colleen Lindholz, President of Kroger Health. “OptUP™ Your Nutrition provides customers with expert guidance and practical tools to make informed food choices. By taking small, meaningful steps toward healthier eating, we aim to simplify their journey to better health.”
For many, beginning a path to healthier eating can be overwhelming. OptUP™ Your Nutrition introduces customers to working with a registered dietitian, offering expert advice on balanced eating, budget-friendly meal planning, and grocery shopping tips. Additionally, dietitians will demonstrate how to use the FoodHealth Score, powered by Bitewell, which assesses food products based on nutrient density and ingredient quality. Customers will also be introduced to MyNutrition Insights, a tool that helps track the nutritional value of their purchases over time.
“At Kroger Health, we are committed to making healthy living more accessible,” said Laura Brown, Head of Nutrition at Kroger. “With OptUP™ Your Nutrition, customers can receive reliable, personalised nutrition advice at no cost, helping them make lasting, positive changes for their families’ well-being—no matter where they are.”
Participation in OptUP™ Your Nutrition does not require the purchase of any products or services. The Kroger Plus loyalty program is open to the public, regardless of health insurance status. For more information or to schedule a session, visit www.kroger.com/health/info.
About Kroger
The Kroger Co. (NYSE: KR) is committed to its mission: To Feed the Human Spirit™. With nearly 420,000 associates, Kroger serves over 11 million customers daily through a seamless digital and in-store shopping experience. The company operates a variety of supermarket banners across the U.S. and is dedicated to food innovation and community impact, including the #ZeroHungerZeroWaste initiative.
About Kroger Health
Kroger Health is one of America’s leading retail healthcare organisations, serving over 17 million patients annually. With more than 2,200 pharmacies across 35 states and over 220 in-person Little Clinic locations, Kroger Health provides pharmacy, telehealth, and nutrition services. Its 24,000 healthcare practitioners—including pharmacists, nurse practitioners, physician assistants, and registered dietitians—champion a “food as medicine” approach to prevent disease and promote healthier living. For more information, visit www.kroger.com/health.
Source: Kroger
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