Location: London, England, United Kingdom. Click inside to apply.
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IAG
Who we are 🩵
We’re the people behind the global loyalty currency, Avios, and home to three ambitious, growing businesses; IAG Loyalty, BA Holidays and The Wine Flyer. Each business has its own goals and strategy, but collectively we create brilliant experiences for our global customers.
We’re on a truly exciting journey of growth and transformation – we’re going places! It means we have a fantastic story to tell our people and the rest of the world. This is where you come in.
The opportunity ✨
As a Marketing Manager within our newly-formed brand marketing team you’ll create engaging campaigns across a range of media and partnerships which engage members to collect Avios and open a world of Remarkable Rewards for all.
You’ll have a varied role covering campaign planning and delivery, measuring campaign effectiveness as well developing test and learn strategies to optimise future activity
You’ll get the opportunity to work with key brands like Nectar, The Wine Flyer and Uber to name just a few.
This is a perfect role for someone who enjoys working across a range of marketing channels – offline and online – and wants to work across the full campaign lifecycle
What you’ll get up to 🌠
- You’ll create detailed campaign plans for your partners, designed by audience and including channel and media recommendations
- You’ll oversee the delivery of compelling multi-channel direct campaigns and communications, from briefing through concept development and creative, through to artwork, production and media buying
- You’ll ensure campaign targets are in place and agree relevant testing
- You’ll work closely with the Transformation Team to understand latest strategy, tools and methodologies that can be utilised for future campaigns
What we need from you 💡
- You’re a B2C marketing professional ideally with a partnership marketing background, particularly in travel or loyalty sectors
- You have strong analytical skills, with the ability to interpret marketing performance data and use insights to optimise future campaigns
- You’ll have experience across different marketing channels, including digital and offline, understanding the purpose and strategy of each media mix
- You have excellent stakeholder management skills, with the ability to work effectively with internal teams (data, product, commercial) and external partners e.g. agencies
- You’re comfortable presenting to a range of people and are keen to contribute to strategic quarterly business reviews
We Might Not Be Right For You If
- You only want to focus on your to-do list; we’re a small, high-performing team, we help each other to succeed.
- You value perfection over fast iteration and progress; IAG Loyalty moves fast, we learn and iterate as we go; our environment isn’t right for everyone.
- You’re looking to create but not build; this is an end-to-end role, you need to be comfortable owning your space, from ideation through to delivery and review.
If you think you have what it takes but don’t meet every single point above, please do still apply. We’d love to chat and see if you could be a great fit.
In return you’ll get perks that take you places: ✈️
- Access to non-contractual Annual Bookable Travel Concessions for you and up to 3 nominees
- Unlimited standby and premium standby fares for you and your nominees on the full British Airways network and numerous other partner airlines from day one
- 20 days working from abroad in Europe per annum.
- Annual Bonus (dependant on company and individual performance)
- Company pension of 9% (6% contribution from IAGL, 3% employee contribution)
- 25 days annual leave, + 2 days charity leave and a day off on your birthday
- New joiner, birthday and recognition Avios
Equity, Diversity and Inclusion at IAG Loyalty
Our vision, ‘to create the world’s most rewarding experiences,’ applies not only to our customers but for our colleagues too. It’s about taking belonging seriously, actively fostering a culture where everyone feels welcomed and valued by embracing diverse identities, personal histories, and perspectives.
This commitment makes IAG Loyalty a rewarding place to work and enhances our ability to solve complex problems, drive innovation, and better serve our customers and communities.
Please let us know if we can make any reasonable adjustments to support your interview process with us.
Source: IAG
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