Sleep tourism refers to any holiday that incorporates elements designed to improve sleep quality. This can range from booking hotels with high-quality sleep-enhancing amenities to attending dedicated sleep retreats. The focus is on relaxation, stress reduction, and ultimately, achieving better rest.
(Image Source)
GLOThe Rise of Sleep Tourism: A New Era in Travel
Skyscanner published an in-depth article on a new trend in tourism – wellness and the importance of “slow travel”. Traditionally, travel has been about adventure, sightseeing, and indulgence. However, a shift is occurring as wellness and self-care take centre stage. Sleep tourism is an emerging trend, catering to travellers who prioritise rest and rejuvenation. From specialised sleep retreats to hotels offering sleep-enhancing amenities, this niche within the travel industry is expanding rapidly.
What Is Sleep Tourism?
Sleep tourism refers to any holiday that incorporates elements designed to improve sleep quality. This can range from booking hotels with high-quality sleep-enhancing amenities to attending dedicated sleep retreats. The focus is on relaxation, stress reduction, and ultimately, achieving better rest.
Why Is Sleep Tourism Gaining Popularity?
-
Growing Emphasis on Wellness – A McKinsey report found that 73% of UK consumers consider wellness a top priority. This shift is influencing travel choices, with more people seeking experiences that contribute to their overall well-being.
-
Increasing Stress Levels – A 2024 survey revealed that 63% of UK adults experience stress at least weekly, a significant rise from 33% in 2018. With sleep being a crucial factor in stress management, more individuals are looking to escape their daily pressures through restorative travel.
-
Poor Sleep Quality Amongst Travellers – Research indicates that while 47% of Britons feel they get enough sleep, 38% struggle to feel rested, and 14% never do. Consequently, sleep tourism offers an appealing solution for those looking to recharge.
Key Takeaways from Sleep Tourism Trends
-
Wellness-Driven Travel Is on the Rise – Travel is no longer just about adventure; wellness holidays, including sleep-focused trips, are growing in demand.
-
The Market for Sleep Tourism Is Expanding Rapidly – The sleep tourism industry is expected to grow by over $400 billion (approximately £315 billion) between 2023 and 2028, reflecting an annual increase of nearly 8%.
-
Better Sleep Enhances the Travel Experience – Studies suggest that quality sleep positively impacts tourist experiences by increasing energy levels and cognitive function, making holidays more enjoyable.
-
Hotels Are Adapting to the Demand – Many hotels now offer sleep-enhancing amenities such as pillow menus, smart mattresses, aromatherapy diffusers, and sleep-focused spa treatments.
-
Personal Sleep Habits Influence Travel Choices – A survey found that 43% of UK travellers believe being away from their routine helps them sleep better, with factors like fresh air (27%) and clutter-free accommodations (14%) contributing to improved rest.
-
Sleep Tourism Extends Beyond Hotels – The trend includes off-grid getaways, meditation-focused retreats, and wellness resorts that incorporate sleep therapies into their offerings.
-
Technology and Sleep Innovations Are Changing the Industry – Smart lighting, soundproofed rooms, melatonin-inducing treatments, and even sleep hypnosis are being introduced by forward-thinking hospitality providers.
Destinations Leading the Sleep Tourism Movement
-
Bern, Switzerland – Known for its relaxing spa culture and tranquil surroundings.
-
Hội An, Vietnam – A traffic-free town offering riverside retreats and traditional sleep-inducing treatments.
-
Lake Como, Italy – Home to wellness retreats focused on relaxation and sleep quality.
-
London, UK – Several luxury hotels now offer sleep-focused wellness floors and holistic relaxation programs.
-
Santorini, Greece – Offers scenic views and high-end sleep-enhancing amenities.
Incorporating Sleep Tourism Principles at Home
The principles of sleep tourism can be applied to everyday life. Simple adjustments, such as investing in blackout curtains, using aromatherapy, eliminating screen time before bed, and maintaining a consistent sleep schedule, can help recreate a restful, hotel-like sleep environment at home.
Sleep tourism is more than just a travel trend; it is a response to modern-day stressors and an evolving emphasis on wellness. As more travellers seek rejuvenation, the industry will continue to adapt, making high-quality sleep a priority for global travellers. Whether through dedicated sleep retreats or simple hotel enhancements, the movement shows no signs of slowing down. If better rest is what you seek, your next holiday might just be the trip of your dreams.
Source: Skyscanner
Disclaimer: Press release
© Press Release 2025
Send us your press releases to news@globalloyalty.org
Press releases originate from external third-party providers. This website does not have responsibility or control over its content, which is presented as is, without any alterations. Neither this website nor its affiliates guarantee the accuracy of the views or opinions expressed in the press release.
The press release is intended solely for informational purposes and does not offer tax, legal, or investment advice, nor does it express any opinion regarding the suitability, value, or profitability of specific securities, portfolios, or investment strategies. Neither this website nor its affiliates are liable for any errors or inaccuracies in the content, nor for any actions taken based on it. By using the information provided in this article, you agree to do so at your own risk.
To the maximum extent permitted by applicable law, this website, its parent company, subsidiaries, affiliates, shareholders, directors, officers, employees, agents, advertisers, content providers, and licensors shall not be liable to you for any direct, indirect, consequential, special, incidental, punitive, or exemplary damages, including but not limited to lost profits, savings, and revenues, whether in negligence, tort, contract, or any other theory of liability, even if the possibility of such damages was known or foreseeable.
The images used in press releases and articles provided by 3rd party sources belong to the respective source provider and are used for illustrative purposes in accordance with the original press releases and publications.
Disclaimer: Content
While we strive to maintain accurate and up-to-date content, Global Loyalty Organisation Ltd. makes no representations or warranties of any kind, express or implied, about the correctness accuracy, completeness, adequacy, or reliability of the information or the results derived from its use, not that the content will meet your requirements or expectations. The content is provided “as is” and “as available”. You agree that your use of the content is at your own risk. Global Loyalty Organisation Ltd. disclaims all warranties related to the content, including implied warranties of merchantability, fitness for a particular purpose, non-infringement, and title, and is not liable for a particular purpose, non-infringement, and title, and is not liable for any interruptions. Some jurisdictions do not allow the exclusion of certain warranties, so these jurisdictions may not apply to you. Global Loyalty Organisation Ltd. Reserves the right to modify, interrupt, or discontinue the content without notice and is not liable for doing so.
Global Loyalty Organisation Ltd. shall not be liable for any damages, including special, indirect, consequential, or incidental damages, or damages for lost profits, revenue, or use, arising out of or related to the content, whether in contract, negligence, tort, statute, equity, law, or otherwise, even if advised of such damages. Some jurisdictions do not allow limitations on liability for incidental or consequential damages, so this limitation may not apply to you. These disclaimers and limitations apply to Global Loyalty Organisation Ltd. and its parent, affiliates, related companies, contractors, sponsors, and their respective directors, officers, members, employees, agents, content providers, licensors, and advisors.
The content and its compilation, created by Global Loyalty Organisation Ltd, are the property of Global Loyalty Organisation Ltd. and cannot be reproduced without prior written permission.
