Location: Hong Kong. Click inside to apply.
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Langham Hospitality Group
About Langham Hospitality Group
A wholly-owned subsidiary of Great Eagle Holdings, Langham Hospitality Group (LHG) comprises a family of distinctive brands, including The Langham Hotels and Resorts, Cordis Hotels and Resorts, Eaton Workshop and Ying’nFlo. With over 40 hotels and residences in operation or development, LHG has a global footprint that extends across Asia, Europe, North America, Australasia and the Middle East.
LHG’s approach to hospitality centres on open and genuine interactions with guests, colleagues and the world around us. With dedicated colleagues across four continents, we foster an engaging and respectful workplace to nurture careers, delight guests, and embrace the company’s vision to building great memories together.
Key Responsibilities:
- Loyalty Digital Strategy and Planning
- Lead and drive the digital engagement strategy for the Membership Programme aligned with business goals
- Map out the Loyalty Digital UI / UX journey to achieve holistic customer experience to drive direct bookings (for both Rooms and F&B purchases)
- Evaluate and collect all user requirements and collaborate with product engineers and managers.
- Ability to illustrate design concepts, use sitemaps, process flows, and storyboards.
- Create graphic user interface elements such as tabs, widgets, and menus
- Develop loyalty related customer touch points and platforms to fuel direct bookings (Web / Mobile Apps / Social Commerce, etc.)
- Strategize, analyze and convert incremental revenue from Web/ Mobile Apps / Social Media/ B2B / B2C/ digital commerce platforms associated with Loyalty
- Direct and orchestrate Loyalty Campaigns and Offer Promotions
- Lead and coordinate Loyalty Corporate Campaigns and Offer Promotions to achieve Loyalty Revenue Growth
- Work closely with the global/regional agencies or vendors to drive business realisation through various Loyalty platforms and customer touch points
- Work closely with Corporate and Hotel Stakeholders to drive Loyalty Performance Goals, including but not limited to eCommerce, Revenue Management, F&B…, etc
- Power up the Loyalty Growth with Customer Insights
- Derive and oversee the management reporting framework for Loyalty
- Use big data and AI to improve customer experience and sales conversion
- Strategic planning and monitoring social review platforms, understand user behavior, customer journey, performance measure and customer engagement through aggregate platform
Requirements:
- Bachelor’s degree or equivalent In Marketing or related subjects
- Good command of English and Mandarin
- 10+ years of experience in developing and leading Loyalty, CRM, Digital for a global brand with strategic vision for how to maximize business results
- With UI/UX Designer’s experiences, include gathering user requirements, designing graphic elements, and developing navigation components, are preferrable.
- At least 5 years’ experience within a supervisory / managerial role
- Possesses a deep understanding and solid experience in managing commercial marketing supported by consumer insights
- Experience in engaging with a broad spectrum of co-working partners, preferably with exposure in virtual organisation structure
- Well-developed leadership skills; effective relationship management skills and strategic thinking with strong problem solving and organizational skills
- Excellent skills in written and verbal communications
- Team player, responsible, self-driven individual with confident and outgoing personality
- High level of attention to details, sensitive to data and while at the same time is organized, pro-active, self-motivated and independent
- Strong presentation skills
For more information about Langham Hospitality Group, please visit: http://www.langhamhospitalitygroup.com/
Source: Langham Hospitality Group
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