GLO team analysed Lufthansa's last financial results: 1) umbrella strategy launch in 2025; 2) FFP expansion; 3) customer experience initiatives.
(Image Source)
LufthansaGLO team analysed Lufthansa’s last financial results. Key takeaways:
Brand Strategy introduction plans for 2025:
-
Umbrella Brand Strategy: In 2025, Lufthansa Group will introduce a new umbrella brand strategy to strengthen synergies between its airlines, enhance customer experience, and provide a seamless brand identity across its network. “Under the LUFTHANSA GROUP umbrella brand, the connections between the individual brands and how they interact in the airline group will be made more transparent and clearly recognizable in the future.”
-
ITA Airways Integration: Fast-tracking ITA Airways’ integration within 18 months, enhancing the multi-hub and multi-brand approach to expand market presence in Italy. “The expansion of the multi-hub, multi-airline and multi-brand model through the integration of ITA Airways… creates further growth opportunities for the Lufthansa Group.”
-
Turnaround Program: Lufthansa Airlines is undergoing a transformation to increase efficiency, reduce complexity, and enhance product quality for long-term competitiveness. “This year, 2025, will be a year of transformation for us with a clear goal: to further strengthen our position as the global number one outside the United States.”
Customer Loyalty
-
Frequent Flyer Program Expansion: ITA Airways’ integration includes merging its frequent flyer program with Lufthansa’s, offering enhanced benefits and loyalty rewards. “Mutual lounge access, the merger of the frequent flyer programs and the introduction of code shares have already been implemented.”
-
Passenger Growth: 2024 saw 131 million passengers, a 7% increase, with record-high load factors reflecting strong customer demand. “In 2024, the Lufthansa Group airlines welcomed 131 million guests on board their aircraft, an increase of seven percent over the previous year.”
-
Customer-Centric Improvements: Investment in fleet modernization and service enhancements, including premium seating options and better in-flight experiences. “The renewal of the fleet and the investments in the premium offering have a direct impact on customer satisfaction.”
Customer Experience
-
Operational Stability & Punctuality: Lufthansa Airlines has already improved punctuality and regularity through its turnaround strategy. “In the first two months of 2025, Lufthansa Airlines already saw a noticeable improvement in punctuality and regularity.”
-
Fleet Modernization: Aiming to introduce a new fuel-efficient aircraft every two weeks in 2025, improving sustainability and service quality. “As part of the largest fleet modernization in its history, the Lufthansa Group expects to take delivery of a new, highly efficient aircraft every two weeks during the current year.”
-
Service Enhancements: SWISS is upgrading Economy Class, while new Airbus A350s feature advanced seating, including a new First-Class option. “Currently, nine Airbus A350s are already equipped with Allegris, seven of which also have the new First Class on board.”
-
Seamless Travel Experience: Enhanced transfer options, shared ground infrastructure, and digital tools like a leading airline app will improve convenience. “Today, around half of all transfer passengers at the Lufthansa Group already use more than one of the Group’s airlines.”
Financial & Market Positioning
-
Revenue & Profitability: 2024 saw record-high revenue (€37.6 billion), though operating profits declined due to strikes and operational challenges. “Looking back, 2024 was a year of two halves for the Lufthansa Group.”
-
2025 Transition Year: Focus on sustainable earnings growth with a 4% capacity increase and improved profitability. “We therefore regard 2025 as a transition year in which we will lay the foundations for future increases in profitability.”
-
Lufthansa Technik & Cargo Expansion: Strong performance in aircraft maintenance and cargo logistics, driven by high travel demand and e-commerce growth. “Lufthansa Cargo benefited particularly from strong e-commerce business from Asia.”
Outlook for 2025
Lufthansa Group anticipates continued strong demand, a structured transformation of its core airline, and improved profitability, ensuring a competitive edge in the global aviation industry. “Nevertheless, progress will be clearly visible in every respect. This will also be reflected in our Adjusted EBIT, which we expect to be significantly higher than in the previous year.”
Source: GLO
Disclaimer: Press release
© Press Release 2025
Send us your press releases to news@globalloyalty.org
Press releases originate from external third-party providers. This website does not have responsibility or control over its content, which is presented as is, without any alterations. Neither this website nor its affiliates guarantee the accuracy of the views or opinions expressed in the press release.
The press release is intended solely for informational purposes and does not offer tax, legal, or investment advice, nor does it express any opinion regarding the suitability, value, or profitability of specific securities, portfolios, or investment strategies. Neither this website nor its affiliates are liable for any errors or inaccuracies in the content, nor for any actions taken based on it. By using the information provided in this article, you agree to do so at your own risk.
To the maximum extent permitted by applicable law, this website, its parent company, subsidiaries, affiliates, shareholders, directors, officers, employees, agents, advertisers, content providers, and licensors shall not be liable to you for any direct, indirect, consequential, special, incidental, punitive, or exemplary damages, including but not limited to lost profits, savings, and revenues, whether in negligence, tort, contract, or any other theory of liability, even if the possibility of such damages was known or foreseeable.
The images used in press releases and articles provided by 3rd party sources belong to the respective source provider and are used for illustrative purposes in accordance with the original press releases and publications.
Disclaimer: Content
While we strive to maintain accurate and up-to-date content, Global Loyalty Organisation Ltd. makes no representations or warranties of any kind, express or implied, about the correctness accuracy, completeness, adequacy, or reliability of the information or the results derived from its use, not that the content will meet your requirements or expectations. The content is provided “as is” and “as available”. You agree that your use of the content is at your own risk. Global Loyalty Organisation Ltd. disclaims all warranties related to the content, including implied warranties of merchantability, fitness for a particular purpose, non-infringement, and title, and is not liable for a particular purpose, non-infringement, and title, and is not liable for any interruptions. Some jurisdictions do not allow the exclusion of certain warranties, so these jurisdictions may not apply to you. Global Loyalty Organisation Ltd. Reserves the right to modify, interrupt, or discontinue the content without notice and is not liable for doing so.
Global Loyalty Organisation Ltd. shall not be liable for any damages, including special, indirect, consequential, or incidental damages, or damages for lost profits, revenue, or use, arising out of or related to the content, whether in contract, negligence, tort, statute, equity, law, or otherwise, even if advised of such damages. Some jurisdictions do not allow limitations on liability for incidental or consequential damages, so this limitation may not apply to you. These disclaimers and limitations apply to Global Loyalty Organisation Ltd. and its parent, affiliates, related companies, contractors, sponsors, and their respective directors, officers, members, employees, agents, content providers, licensors, and advisors.
The content and its compilation, created by Global Loyalty Organisation Ltd, are the property of Global Loyalty Organisation Ltd. and cannot be reproduced without prior written permission.
